01/07/2026
Most entrepreneurs spend so much energy chasing the next “must-do” marketing trend that they forget the power sitting right in front of them — the people they already know. In this week’s episode of The Giant Builders, Tiago shares a bold concept he calls “anti-marketing.” It’s not about doing nothing; it’s about doing what actually matters. By focusing on relationships, listening deeply to customers, and building from your existing network, you can create growth that lasts. If you’ve been burned out by funnels and ads, this message will reset your strategy. Watch the full episode — link in comments.