JMV Digital

JMV Digital Commercial photo + video specializing in the cycling and outdoor industries. Based in CO. Based in Fort Collins, CO. Instagram:

Commercial product, still-life, and real estate/architecture photography.

Oldies but goodies that I don't think I've posted from past Niner Bikes photo shoots. Some work here from Laramie, WY, S...
02/13/2026

Oldies but goodies that I don't think I've posted from past Niner Bikes photo shoots. Some work here from Laramie, WY, Steamboat Springs, CO, and Moab, UT.

Had a blast heading over to the Western Slope last summer to shoot for Lincoln Electric. They were running a feature mag...
02/04/2026

Had a blast heading over to the Western Slope last summer to shoot for Lincoln Electric. They were running a feature magazine article on welder Sarah Matthews. Not my usual gig of studio product work, but not too far from shooting product lifestyle work. I believe these photos ran in the welding-focused Arc magazine. Let me know if you saw it, I unfortunately never landed a copy.

New work for J. Pechauer Custom Cues! I'm an avid pool player, but never had a client in this industry until now. I had ...
01/13/2026

New work for J. Pechauer Custom Cues! I'm an avid pool player, but never had a client in this industry until now. I had the opportunity to stop in and tour their manufacturing facility in Green Bay, WI. An amazing amount of detail and hard work go into their products... similar to mine! Pechauer has 80+ cues in their lineup, plus over a dozen shafts, extensions, cue cases, and other accessories. We started with a selection of 10 cues and as many accessories as were in stock at the time. All shot on white for their website product pages, with hopefully some lifestyle and more creative setups in the future to use for advertising, social media, etc.

Happy 2026! Maybe this year I'll find the time to post more regularly? It was a busy 2025 and I'm hoping this year will ...
01/06/2026

Happy 2026! Maybe this year I'll find the time to post more regularly? It was a busy 2025 and I'm hoping this year will be even bigger. These images are from a two-day studio shoot for the Feedback Sports tool trays, showing them on-white and in a more lifestyle-type setting.

I don't always get to work with military-adjacent clients, but when I do, it's black box ops only. 😆
10/31/2025

I don't always get to work with military-adjacent clients, but when I do, it's black box ops only. 😆

Check out this ridiculously cool stem and cap setup. Custom made titanium stem, hand anodized, with a laser etched front...
10/08/2025

Check out this ridiculously cool stem and cap setup. Custom made titanium stem, hand anodized, with a laser etched front plate by Oddity Cycles. The cap is an absolute favorite of mine, made by Yellow Bird Thread Works. On my Niner Bikes JET 9 RDO.

Outdoor shoot earlier this year with Niner Bikes and their new ORE 9 RDO carbon gravel bike.
09/23/2025

Outdoor shoot earlier this year with Niner Bikes and their new ORE 9 RDO carbon gravel bike.

Chrome is bar none the trickiest thing to photograph. With video, you expect to see reflections in the surface and becau...
09/09/2025

Chrome is bar none the trickiest thing to photograph. With video, you expect to see reflections in the surface and because the camera or object is moving, the reflections are always changing and not objectionable. But with a still photograph, a misplaced reflection on a product is distracting and immediately noticeable. I have learned a number of tricks to deal with surface reflections over the years, and nothing beats clean, large light sources. These little chrome babies aren't even 2-inches long, but I used a light source that is diffused to 6 feet tall! I need to start doing more BTS to show you my setups!

New work for Feedback Sports and their recently released t-handle wrenches. I have really been slacking on posting to so...
09/08/2025

New work for Feedback Sports and their recently released t-handle wrenches. I have really been slacking on posting to socials this summer. Staying super and hope to post a bit more frequently and get myself back into a rhythm to share the rad stuff I've been working on. 🤩 👊

Packaging and marketing photos of the Biolever tire levers for Feedback Sports.
07/15/2025

Packaging and marketing photos of the Biolever tire levers for Feedback Sports.

A selection of studio images for Feedback Sports and their Range Twist torque wrench. Shooting polished and reflective s...
07/01/2025

A selection of studio images for Feedback Sports and their Range Twist torque wrench. Shooting polished and reflective surfaces is always a unique challenge, but I've figured out a pretty reliable set of techniques and lighting setups to get things looking good. 😍

These images are from a few years back, but that custom paint by Made Rad By Tony and Nate Adams is still one of the mos...
05/01/2025

These images are from a few years back, but that custom paint by Made Rad By Tony and Nate Adams is still one of the most incredible I've seen. Such a pleasure to shoot it.

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Fort Collins, CO
80524

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