Andy Lassiter - Keen Eye Marketing

05/19/2026

04/15/2026

Keen Eye Marketing is hiring a full-time Media Pro to shoot luxury homes and custom productions in the Charleston area. This is a field-based role focused purely on capture. No editing required. All equipment is provided.

We’re looking for experienced shooters who are reliable, professional on-site, and take pride in high-end visual work.

Compensation & Benefits:
Competitive salary starting at $60,000 (based on experience)
Flexible work hours
Monthly performance bonus
Bonus pay for night and weekend work
Overtime pay after 40 hours
Monthly healthcare allowance
Simple IRA with 3% employer match
1 week paid vacation to start
Paid holidays
Full mileage reimbursement
If you’re a strong shooter who wants to focus on production without the editing grind, we’d love to hear from you.
Email [email protected] with your resume, cover letter, and work samples.

Build your resume by starting a career with Keen Eye Marketing! We offer comprehensive benefits and our team is a family.

04/10/2026

Most realtor websites are a waste of time and money.

I’ve seen this play out over and over. An agent goes to a conference, gets sold on a sleek new platform, and decides it’s time for a full rebuild. Custom pages, neighborhood guides, IDX, all of it. Then comes the scramble for content. Stock photos, rushed video, filler copy. Months later it launches… and nothing really happens.

Traffic never shows up.

After 17 years in real estate marketing, I’ve learned it all comes down to one thing: attention. Impressions, views, actual eyeballs. That’s the game. And in a market like Charleston, most websites struggle to get it. People aren’t consistently finding agents through Google search, and local SEO is crowded and hard to win.

So where are people actually spending time?

Instagram.

When we look at performance across our clients, social media consistently outperforms websites in reach, engagement, and lead generation. The top agents we work with are getting more inbound opportunities from Instagram than anywhere else online. It’s not even close.

But there’s a catch. Social media takes effort. It requires consistency, creativity, and a real investment in your brand. Done wrong, it’s a time drain. Done right, it’s your most effective marketing channel.

This also reflects a bigger shift. People don’t just want to see your listings. They want to know who you are. Your personality, your perspective, your style. That’s what builds trust, and trust is what drives leads.

So do websites still matter?

Yes, just not in the way most agents think.

The biggest mistake I see is overbuilding. Too many pages, too much complexity, too much time spent on sections that no one visits. Most users land on your homepage and leave within seconds. The few who stay rarely click deeper.

Instead of building a massive site, focus on one thing: your homepage.

Make it clear, personal, and visually strong. Think of it like a landing page. This is where you introduce yourself, show your value, and make a connection quickly. Add video. Make it engaging. Give people a reason to stay without forcing them to dig.

At the end of the day, inbound leads come from trust. And trust is built through consistent exposure over time.

If you’re deciding where to invest your marketing budget this year, keep your website simple and put real energy into social media. In today’s market, your media presence is your brand.

And the agents who understand that are the ones winning.

02/23/2026

Was it the four hours of sea-sickness I endured, the sound of my own voice attempting to channel Mike Rowe on Deadliest Catch, or the satisfaction of working alongside some great people and organizations? Perhaps it was that perfect Bermuda Triangle that made this project so memorable.

This work was truly special because it highlighted some of the most important conservation efforts happening offshore. Captain Mike Illig of Avid Angling Charters and Daniel Nussbaum from Z-Man Fishing Products, Inc. took us out with the South Atlantic Fisheries Management Council targeting snapper and grouper while demonstrating best fishing practices. They showed how descending devices are used to quickly return released fish to depth dramatically improving post-release survival. It’s one thing to talk about sustainability, and another to see it in action, and these two made it both practical and inspiring.

Huge thanks to everyone involved for making this project possible, and for showing firsthand how science and responsible fishing practices can come together to protect our oceans.

Captain Mike IIlig of Avid Angling Charters and Daniel Nussbaum from Z-Man Fishing head offshore targeting snapper and grouper while demonstrating best fishi...

02/16/2026

02/11/2026

We’ve been sitting on this video for almost two years, but I’m extremely proud of our long-running partnership with the Lowcountry Land Trust and thrilled to finally share it with you all today.

While much of what we do at Keen Eye Marketing revolves around real estate and construction projects, many of you know my roots are in environmental science from my days at the College of Charleston. It’s often put me in a bit of a paradox: holding strong opinions on conservation while simultaneously producing marketing materials for the real estate industry.

After grad school, I quickly realized I was much more effective on the creative and marketing side (and frankly, the work paid a lot more). I eventually viewed it as the "highest and best use" of my specific skill set.

Today, I get a massive amount of satisfaction from the work that doesn’t always make it onto our Instagram feed. In any given month, we are working with fantastic nonprofits and public organizations across the Lowcountry, offering reduced-rate media production or pro-bono work.

In some weird way, maybe it balances out my karma. But in any case, if you are involved with or know of a local organization that needs help sharing their message, much like the Lowcountry Land Trust, I would love to hear from you.

Get involved here: https://lowcountrylandtrust.org/Video by http://www.keeneyemarketing.com

02/04/2026

I have a lot of opinions about AI, especially the proliferation of “AI slop.” As well as deceptive content and low effort “marketing” that has reframed my opinion of several local brands quite recently. That said, the convenience and potential is undeniable. So I understand the appeal of low cost commercial content for those on a tight budget.

When I’m away from my commercial media business, I try to focus on creative work that’s personally fulfilling for me: street photography, capturing family photos, watersports, helping people who need it and just ‘messing around.’ Work that might not pay the bills but still satisfying on a personal level.

Above is modest attempt to really blur my own convictions and mix a little business and pleasure. In this case my sweet neighbor Sabrina’s Ice Cream startup, Sin Reglas A brief conversation about marketing one afternoon turned into an impromptu product shoot on poster board. No studio, no lighting, no crew.

A little cleanup in Lightroom and a few prompts later that evening, a gallery of respectable commercial assets now exists that filled an immediate need for a friend. All surprisingly satisfying. And my kids agreed. That all jobs should be paid in ice cream.