The Golden Brand/Lisa Haukom Business Brand Strategist

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Florence, OR
The Golden Brand/Lisa Haukom Business Brand Strategist

Storyteller-in-Chief. Real talk, cheeky takes, zero fluff. Visibility Expert + Creative Director. Substack & Photo Club ↓ | PopSugar+

Lisa has carved out a unique path for herself in the photography space. She specializes in concept and creation of editorial and social media content, creative and social media strategy, art direction, and partnership for growing brands. Lisa is also the founder of the Self Portrait Studio, an educational membership helping hundreds of women learn to love, heal, and accept themselves through the

art of self-portrait photography. Lisa also provides transition-affirming photography sessions to young members of the transgender community. Her clients are featured in Darling magazine, Domino, Amazon, The Jungalow, The Huffington Post, Design Sponge, Lonny, Apartment Therapy, Vogue, Dwell, Forbes, Mindbodygreen, Food 52, Well + Good, Glitter Guide, and Architectural Digest.

01/08/2026

5+ Years of self-portraits has taught me this.

1. My initial dislike is in direct proportion to how much I will love it later.🫶
2. That lag time shortened the more time I spent looking at my portraits.
3. It takes patience to get your brain out of protect/delete mode. So be kind to yourself.
4. Now that I am free from self-image preoccupation, I am much harder to control/derail/trigger. 😉 (Your girl got her autonomy back.)

How? I used the tools inside No Bad Photos course, of course!✨ Link in bio.

And did you get your copy of What Women Create yet??? I am dying to talk about it! Let me know if you’re having trouble finding a copy and I’ll help you out.

01/04/2026

Your Sunday morning reading ♥️.
I’ve pulled together everything that feels relevant to the “New Year, New You” pressure, ahem I mean vibes.

While the start of a new year won’t reinvent who you are (everyone knows that’s what new journals are for eye roll 🙄) they will offer a chance to change course.

Your selection includes:
A Burn Book
Why you shouldn’t get bangs
Effortless aesthetic (is a scam)
A really nourishing black bean salad
Skincare chat
Fashion foibles
Copycats 😸
Body Positivity talk

enjoy xx 💋 Lisa

12/29/2025

After we wrapped up the fall self-portrait challenge in Photo Club, I had the next thing ready to go.

A video challenge with lots of juicy learning, momentum, and forward motion, très moi & sooo fun, right???

The members said no, not yet.
Because they were full.
They didn’t want goals, didn’t want to sprint.

Rather, they wanted to get quiet and see what surfaced and they wanted to vision-board their cozy winter feelings before their plans.

So we did that instead.
And I’m sharing some of it you on

that video challenge? It’s still happening on January 12. And we will be tackling face to camera fears if that sounds like something you need, I’ll see you there.

xx 💋 Lisa

11/06/2025

You asked (a lot), so I made it easy.
How do you work with me? This is the guide.

Whether you need beautiful photos, a clear visibility plan, or just want to finally launch that Substack you’ve been sitting on, I’ve got you.

👉 Swipe to see everything in one place:
→ The offers (free + paid)
→ Who they’re for
→ What they’ll actually do for you

I work with founders and creatives who’ve built something great. and now need their visuals, content, and strategy to support.

PS: Your camera roll? …could use a little Lisa. 💁🏼‍♀️
Link in bio for the full lineup.

11/05/2025

What does hiring an Etsy witch have to do with building a personal brand?

Everything, actually.

Because visibility isn’t just showing what you do, it’s showing who you are.

That’s why I chose as a platform. It’s wildly underused by brands and founders, but it’s the one place where visibility and authenticity can actually coexist.

On Substack, I can go down rabbit holes, like the time I hired an Etsy witch for a spell and share the story behind the story. It’s where readers get to know me as a human.

Because connection is the brand.
And the best visibility? It’s built on relationships, not reach.

(If you’re curious, the post is live on I Would Never Gatekeep This. Come join me there.) And if you’re curious about what substack can you do for your brand, let’s talk.

11/02/2025

October I loved you, so much.
A round up of all things witchy, sovereignty, and just plain cute.

1. Post witchery, All Hallows Eve
2. Panda 🐼 Photo Bomb
3. Your sign to frolic
4. If the costume fits…
5. HUGE, ENORMOUS
6. Cotton eating his 🍎 in tiny bites
7. Post 🍎 glee
8. I love my front door now
9. 👀
10. 🧙‍♀️
11. Thanks for reading
12. My bubbling cauldron
13. So in awe of the Club this week!!
14. Grateful for this care package
15. My office lately
16. omg sale!!
17. Proud of you

11/01/2025

Photos you’ll feel proud to post.
A self-paced method for women who want consistent, on-brand photos without hiring a photographer every quarter.

Yes, please copy my method. →
Flash sale: use code NOFLASH25 to save $25. Ends Monday, 12:00 PM PT.

You’re a founder/creative (30–65) who wants:
Photos that look credible and magnetic on your site, Substack, and socials
Fewer reshoots, fewer deletes, more posts that actually earn saves/comments
A repeatable way to shoot yourself when timing, budget, or location won’t cooperate

Not for: gear heads, selfie hacks, or anyone hunting for “one perfect angle.” 💋✌️

By the end, you’ll have:
A repeatable shoot ritual you can run in 20–30 minutes, anytime
A brand-safe library of portraits you actually use (homepage, about, press, pitch decks)
Higher-quality posts (clearer framing, better light, confident body language) that typically improve engagement
A simple edit flow that takes minutes, not an afternoon

10/29/2025

This week, we decided to keep our curves to ourselves.
It was our only body-focused prompt inside the six-week self-photo challenge and, as always, members could choose to keep their photos private. Many did.

But here’s what I can show you:
The love. The cheering. The “holy hell, you look incredible” comments.
Admiration, adoration, praise, encouragement, expansion,
woman to woman.

I saw a reel this morning talking about how Gen X women grew up in a world where there was only room for one woman to be “it” while the rest of us were left to compete for scraps of visibility.
That’s not the world we’re building here.

In Photo Club, there’s no pedestal. No comparison. Just a long thread of women seeing, celebrating, and expanding one another.

Because when you grow up being told there’s only room for one,
you build your own room.
And you fill it with women who clap when you walk in.

xx 💋 Lisa

10/26/2025

Still recovering from whatever ick I picked up during my travels. I shared the remedy helping me feel better in Sunday Stories along with a sweet discount to help you get sorted before the end of the year. Don’t miss it twice, hop on the list. xx💋

10/25/2025

For a long time, I didn’t share the women in these photos. What we were doing inside Photo Club felt too tender, too personal. But more than that, it didn’t feel like mine to share. And that still holds.

The photos you’ll see in this new series weren’t taken or curated by me. I provided the method and the container but each woman’s experience, each image, each shift, is entirely her own.

Women by Women is a new Goldenbrand series featuring the work and words of our Photo Club members, unfiltered, unposed, and deeply personal.

Thank you to Tatjana for being our very first feature on Substack, and for sharing so candidly and generously. Your story opens a door for every woman who’s had a complicated relationship with the mirror.

Here’s to the legacy makers, the brave first posters, the ones who show us what’s possible.

See you on

09/27/2025

Turns out the uncool girls were just early. 🫶

Photo Club Challenge deets below!
How it works👇

Sept 29 – Nov 10
Six weeks. Seven live calls.

Mondays
– We meet live to talk through the new prompt.
– You’ll get ideas, resources, and ways to play with it.
– Replay goes up in the community if you can’t make it.

During the week
– You work with the prompt: experiment, explore, reflect.
– This isn’t about getting it “right.” It’s about trying, noticing, and surprising yourself.

Fridays (by 9 am PT)
– Upload your photo(s) to that week’s thread.
– Share what you saw, felt, or realized.
– Request feedback, or simply share to be witnessed (the best kind of support).

This round includes:
– A refreshed set of prompts
– The brand-new Photo Club Hall of Fame, a gallery of past member work, organized by prompts, so you can see the lineage you’re stepping into.

for Q’s. ♥️ Don’t wait, we start Monday.

09/23/2025

Ask Me How Many Times I Ignored This Advice👇

So many smart women talking about this right now on this platform, about regulation, safety, belonging, and the radical act of visibility. I love that we’re piecing together the same puzzle from different corners.

And I’m realizing seeing isn’t just believing for me. It’s for all of us.

Which is why the book won’t only hold words anymore, it’s going to hold photos. Proof, on the page. (Ask me how many people told me it should have photos before I finally listened.)

The conversation is in full swing on Substack L in B. 💋 Lisa

Address

Florence, OR
97439

Website

https://www.thegoldenbrand.co/

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