05/28/2026
Stop measuring thought leadership like a paid ad.
It's not direct response. It's a trust multiplier — the thing that gets you on the shortlist before the RFP and lets you hold price when you're there.
73% of buyers say it's more trustworthy than traditional marketing. 60% will pay more for it.
That's the asset. A podcast is the easiest way to build it.
→ https://bit.ly/3QL0JIA
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