08/12/2026
Turning predictions into keepsakes. ⚽🏆
For the World Cup Final, FanDuel wanted more than a photo booth. They wanted an interactive experience fans would remember.
Introducing the “Called It” Cam.
Guests wrote down their final score predictions before kickoff, stepped inside our fully custom wrapped enclosed booth, and captured a series of photos that instantly transformed into a branded GIF.
As the experience wrapped up, those same moments were printed as a custom keepsake, giving every guest a 2-in-1 experience to share digitally and take home physically.
Activated simultaneously across New York City and Boston, the experience blended fan engagement, social sharing, and branded keepsakes into one interactive activation.
