01/09/2025
2025 is upon us and if you’re a business owner who knows that they need to start producing short videos, listen up!
Just some stats to get you thinking; according to Cisco, video as a percentage of internet traffic is going to reach 82% in 2025. According to a survey by Hubspot, 54% of consumers WANT to see more video from companies before they decide on clicking that “buy” button. In case that’s not enough info to convince you, we’ve put together a detailed list below with five reasons why you should use short video to promote your business in the New Year.
1 - Increased Consumer Attention on Social Media
TikTok, Instagram, YouTube Shorts and now LinkedIn are becoming more and more popular amongst media consumers. According to most reports, social media traffic makes up to 10% of total web traffic.
2 - Boosting Brand Engagement
Short videos are sharable by their nature and can increase user engagement. Comments, likes and shares make your videos easy to spread across social media. The viral nature of social content can significantly increase your brand’s reach and visibility to a wider audience.
3 - Improved Search Engine Visibility
Search engines such as Google are putting more emphasis on showing video results on the front page, oftentimes right near the top. Utilize SEO optimization on your videos and it will help you get seen by more eyes. To top it off, YouTube is considered by most experts to be an actual search engine and ranks the second largest in the world.
4 - Increased Conversion Rates
Increase sales and conversions using short videos. Social platforms such as Instagram, Facebook and TikTok have bolted e-commerce options onto their traditional platforms which offer additional ways for you to drive revenue from your captive audience without them having to leave.
5 - Cost-Effective Marketing
Short videos can be inexpensive and easy to produce. Technology is so good that all you really need is a newer cell phone, good lighting and a decent microphone to create pleasing, engaging content on the fly. Mobile video editing apps are also inexpensive and intuitive to use meaning you can publish your content quicker than ever before.
Businesses that embrace short-form video as part of their marketing strategy in 2025 will be better positioned to stay relevant, increase engagement, and drive growth in an increasingly competitive digital landscape. This is part one in a series where we’ll help YOU produce great content. Make sure you follow for more!
