06/26/2026
How I light athletes (without making everyone look sweaty for no reason)
When I’m lighting talent for a fitness commercial, I usually begin with a unit at a steep angle. I tend to prefer an overhead source although sometimes it looks good coming from the side, too. The the more dramatic downward direction of the shadows naturally emphasize muscle definition, helping them look more lean and sculpted. (Keep that in mind next time you’re checking out a fitness influencer’s abs.) It’s also incredibly flattering on apparel, so everybody wins.
Once the ambient level is dialed in, the key light creates shape and sets the mood. I love the Chimera Lighting 6’ Octa for this because it can sit about 45° above the subject, giving beautiful modeling on the jawline and cheekbones. A wag flag topper or bottomer is usually all the grip support needed to keep a source this large under control.
Finally, a hard backlight creates separation from the background and adds texture with shadows. There’s something about a crisp edge light that just feels athletic. Maybe because it reminds me of stadium lighting. 🤔
For a bonus vibe shot, we put a large box fan on a 1K dimmer and ran it as slowly as possible, then pushed a light through the back side for some fun shadow play. Add plenty of haze to lift the shadows and reveal the beams. Viola, cinematic gritty fitness spot!
That was the formula for nearly every setup in this spot: overhead. key. hard edge.
Three lights. That’s it.
• LiteGear LiteMat Spectrum 8 with DoPchoice Snapgrid overhead
• Aputure 1200X + Chimera Lighting OctaPlus 6 key
• Aputure 1000C + CF12 fresnel edge light
Director + Photographer Kody Kohlman
EP Lilah Ann Kohlman
Producer Aly Carlisle
DP Joey Schusler
AC Kasen Schamaun
Key G Theodore Goble
Swing Brandon Smith
Digi T Garrett Milanovich
DIT Cam Parsons
Wardrobe Kyle Kivijärvi 🌎
HMUA 𝔹𝕖𝕥𝕙 𝕎𝕒𝕝𝕜𝕖𝕣
Talent Kenan Saldivar
Talent Jordyn Albritton
Talent Zach
Talent Haley Bowden