The Sport Content Gameplan Podcast

The Sport Content Gameplan Podcast 📲 Creating content online since ´09
💼 Managing 25+ accounts for 8 brands
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25 episodes (and 20 guests) down! ✅In today's episode of the Sports Content Gameplan, I take a moment to reflect on the ...
09/11/2026

25 episodes (and 20 guests) down! ✅

In today's episode of the Sports Content Gameplan, I take a moment to reflect on the journey of the podcast so far - and look back on the top plays and lessons from episodes 13-20.

Which tips and tricks were your favorite ones?

Spotify: https://open.spotify.com/episode/6cCDQGJnJTxzzepob5kqy8?si=tmeV3836TNWG5t0O7EptXg
YouTube: https://youtu.be/akL7Yg361_w
Apple Podcasts: https://podcasts.apple.com/se/podcast/the-sports-content-gameplan/id1854028316?i=1000789039071

Thank you August 🏀📱📸It’s been a month of hoops & work with U18 EuroBasket at Kistamässan to start it off, then the 3x3 T...
09/04/2026

Thank you August 🏀📱📸

It’s been a month of hoops & work with U18 EuroBasket at Kistamässan to start it off, then the 3x3 Tour Finals in downtown Stockholm - on to a World Cup Qualifiers window, finishing the month with a historic sold-out night at Avicii Arena (+ a best friend’s wedding in there too)! 😅

Happy to still be apart of this incredible journey & rise of Swedish basketball, 9 years in. The growth and hype is inspiring, as we continue to push our content to reach even more people. This is (still) only the beginning!

It’s been so fun working together with all our amazing creators, photographers & videographers throughout all the different events - and taking on the highs & lows together with the boss Victor Sundqvist.

And to my love Sunshine Lendsy | Yoga Teacher & Health Coach 🇵🇭🇸🇪, thank you for always having my back, even with only being home for 7 days this past month. Your love & support is everything I need in this life. ❤️

📸 by the best FotograFia (Sofia Paunović), Fredrik Andersson, & Victor Su

     

Running socials for 18 different sports? That's next level. 📈This week on the Sports Content Gameplan, I’m joined by Tei...
08/14/2026

Running socials for 18 different sports? That's next level. 📈

This week on the Sports Content Gameplan, I’m joined by Teila Washington, Director of Digital & Social Media at SFA Athletics.

We talk about the fun & challenging parts of working in college athletics, her day-to-day workload, how social media impacts recruiting, the athletes' increased awareness and personal brands, her advice to young up-and-coming creators + much more.

Spotify: https://open.spotify.com/episode/4wXsdTvs4nZfK8KzeZfvdN?si=6N2uVLckSaO-YcrTVC6iQw&utm_source=copy-link
YouTube: https://youtu.be/olcxEMPcpJ8
Apple Podcasts: https://podcasts.apple.com/se/podcast/the-sports-content-gameplan/id1854028316?i=1000783324471

Running socials for 18 different sports? That's next level. 📈This week on the Sports Content Gameplan, I’m joined by Tei...
08/13/2026

Running socials for 18 different sports? That's next level. 📈

This week on the Sports Content Gameplan, I’m joined by Teila Washington, Director of Digital & Social Media at SFA Athletics.

We talk about the fun & challenging parts of working in college athletics, her day-to-day workload, how social media impacts recruiting and the athletes' personal brands, and her advice to young up-and-coming creators + much more.

🚨 New episode dropping tomorrow, Friday August 14.

We're back with another installment of the Gameplan Breakdown this week! 📋Today, I break down my thoughts and feelings o...
08/04/2026

We're back with another installment of the Gameplan Breakdown this week! 📋

Today, I break down my thoughts and feelings of being back on the sidelines with the Swedish National Team for the first time in 4 years. How the sports content landscape has evolved in this time, and share my lessons and biggest takeaways for social media success from a career of covering basketball live events.

Listen on Spotify, Youtube, Apple Podcasts & more - links below.

Spotify: https://open.spotify.com/episode/1lNTy8sKgZLO2u838nezSS?si=EZ7Ece7RTzKb9xdwdQQZ8A&utm_source=copy-link
YouTube: https://youtu.be/a1Qg9doO0Gw
Apple Podcasts: https://podcasts.apple.com/se/podcast/the-sports-content-gameplan/id1854028316?i=1000779716005

Why teams are getting sponsored content wrong - and how to fix it!💰📲This week on the Sports Content Gameplan, I'm joined...
07/17/2026

Why teams are getting sponsored content wrong - and how to fix it!💰📲

This week on the Sports Content Gameplan, I'm joined by Alex Kopilow, digital media and partnerships expert and founder of Sponcon Sports.

Alex has spent the last decade at the intersection of content and revenue — building digital partnership strategies for some of the biggest names in sports. We talk about why sponsored content has a bad reputation (and why it shouldn't), the fan-first framework every content team needs, how to properly value digital inventory, and the brands that are absolutely nailing championship moments right now + much more.

Spotify: https://open.spotify.com/episode/2BBK0t8w9EYB4jFRUNli3b?si=HCTCkfDpTHGMzSXaCABU5w&utm_source=copy-link
YouTube: https://youtu.be/uqgkvq_D1O0
Apple Podcasts: https://podcasts.apple.com/se/podcast/the-sports-content-gameplan/id1854028316?i=1000777172018

Why teams are getting sponsored content wrong - and how to fix it!💰📲This week on the Sports Content Gameplan, I'm joined...
07/16/2026

Why teams are getting sponsored content wrong - and how to fix it!💰📲

This week on the Sports Content Gameplan, I'm joined by Alex Kopilow, digital media and partnerships expert and founder of Sponcon Sports.

Alex has spent the last decade at the intersection of content and revenue — building digital partnership strategies for some of the biggest names in sports. We talked about why sponsored content has a bad reputation (and why it shouldn't), the fan-first framework every content team needs, how to properly value digital inventory, and the brands that are absolutely nailing championship moments right now + much more.

🚨 New episode dropping tomorrow, Friday July 17.

07/14/2026

In-house productions teams - from out-of-the box to the golden standard. But where does long-form fit in the equation? 📺

YouTube expert & filmmaker Samu Gabor dives deep into the evolving world of sports social media - and why YouTube might seem like the most challenging platform to conquer - but the reward is a holy grail.

🎧 Tune into Episode 18 of the Sports Content Gameplan with Samu - available on Spotify, Youtube, Apple Podcasts & more.

   

Back on the sidelines 📸📱For the past week, I’ve been back in Sweden Basketball gear again! 🇸🇪After covering all the Swed...
07/10/2026

Back on the sidelines 📸📱

For the past week, I’ve been back in Sweden Basketball gear again! 🇸🇪

After covering all the Sweden NT’s remotely the past four years, it was so great to be back ”home” at a sold-out Hovet, working the game together with our awesome Content Crew.

I’ve done a few World Cups, EuroBaskets & Youth EuroBaskets in the past years on-site, but it’s always special to work with our 🇸🇪 National Teams, which I’ve had the pleasure of doing for the past 9 years.
… and capture the team win two must-win games, advance in the Qualifiers (while delivering 🔥 content on the feeds) = can’t get any better than that.

Also loved seeing so many friends & familiar faces - Swedish basketball is a big family! 💛

   

07/10/2026

The thumbnail, the title - but nothing works without the engine, the story. 🎬

Youtube expert Samu Gabor joins the pod and we go deep into the journey from concept to captivating content, and how storytelling is the heart of everything he does - as it should for you too.

🎉 Episode 18 of the Sports Content Gameplan with Samu is LIVE! 🎉
Listen on Spotify, Youtube, Apple Podcasts & more - link in story.

   

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