Focal Point Photography

Focal Point Photography Focal Point Photography is a locally owned business in Dallas, Oregon. Give us a call at 503-623-6300 or visit us at focalpointphoto.com !

Focal Point provides a variety of equipment for photographers and a printing service for all types of cameras.

Just a note that we will be closed on Monday in honor of Memorial Day. 🇺🇸
05/21/2026

Just a note that we will be closed on Monday in honor of Memorial Day. 🇺🇸

Join us for a fun night of hands-on shooting at Studio 22! Photographers are invited to shoot in three beautifully desig...
05/21/2026

Join us for a fun night of hands-on shooting at Studio 22! Photographers are invited to shoot in three beautifully designed spaces with models provided. We'll have gear available to try out or purchase, plus reps from Fuji, Sony, Sigma, Godox, and more with all the latest demo camera and lighting equipment. This will also be a chance to preview the new Sony A7R VI and 100-400 4.5 GM before they release!

This event is the perfect chance to check out Studio 22, try new gear and lighting set-ups, and learn from our amazing brand reps. You can even enter to win 3 free hours of studio time!

This event is free to attend. Just bring your camera and your questions!

🚨 FREE COMMUNITY PHOTO EVENT 🚨

We’re so excited to partner with Focal Point Photography to host a hands-on photography experience at Studio 22!

Whether you’re brand new to photography or already established, this is your chance to come create, learn, and experiment in a real studio environment.

📅 Friday, May 22
⏰ 4:00–8:00 PM (open house style — come anytime!)
📍 393 State St. NE, Salem, OR
💸 Completely FREE to attend

What to expect:
• Try out camera bodies + lenses
• Hands-on lighting demos (learn how to get dreamy natural light & polished studio looks)
• Demo gear available to play with AND purchase if you want (perfect time to try out the new equipment you’ve been thinking about!)
• Shoot in all three Studio 22 spaces
• Models available, or bring a friend to shoot with
• Full access to furniture, props, and backdrops
• Exclusive discounts from Focal Point Photography

Spaces you’ll get to shoot in:
✨ The Playroom – bright, playful, lifestyle
✨ The Studio Space – clean, airy, natural light
✨ The Den – moody, dramatic, editorial

Bring your memory card if you want to shoot!
No camera? No problem — come try everything and find what you love.

This is a relaxed, come-and-go event designed to give you a space to create, connect, and get inspired. It’s the best opportunity to try some new equipment and upgrades that you’ve had on your wish list!

Tag a photographer friend and come hang out with us! And some marketing photos too! 🫶🏼⚡️📸

Camera Club is headed to Baskett Slough! Join us for hands-on practice shooting sunset portraits May 6th 7:00-8:30 PM. W...
05/01/2026

Camera Club is headed to Baskett Slough! Join us for hands-on practice shooting sunset portraits May 6th 7:00-8:30 PM. We’ll have a model and lighting equipment available to experiment with. Our team will walk you through different techniques for beautiful, backlit portraits. More info in our link in bio and stories.

FEATURING TWO NEW PRODUCTS:📸Sigma’s 15mm F/1.4 (APS-C) Lens for Sony/Fuji/Canon📸Pro masters Iota Ultra Light Tripod (Two...
04/10/2026

FEATURING TWO NEW PRODUCTS:
📸Sigma’s 15mm F/1.4 (APS-C) Lens for Sony/Fuji/Canon
📸Pro masters Iota Ultra Light Tripod (Two Sizes, 219 Pictured)
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This is a killer super light weight setup! Swing by the shop sometime and check them out!

Cider and Cameras, the perfect pairing! Join us for a relaxed photo walk at Salt Creek Cider House Wednesday, April 8th ...
04/06/2026

Cider and Cameras, the perfect pairing! Join us for a relaxed photo walk at Salt Creek Cider House Wednesday, April 8th 5:30-7:00 PM. This event is family friendly and you don’t need to be a member of the camera club to come! Come take some photos, chat, enter our raffle, and try some cider. 1st round is on us! More info in stories and link in bio.

Congratulations to Nate Woods for working 15 years at the shop. The boss agreed to award him with an appropriately sized...
04/01/2026

Congratulations to Nate Woods for working 15 years at the shop. The boss agreed to award him with an appropriately sized cake in exchange for working extra overtime lately.

If Nate makes it to 20 years, he gets his own personal sized pizza party and a free 8x10 print.

The wait is over....we've got Cinestill 800T back in stock! **Also, stay tuned to check out one of our newest products a...
03/31/2026

The wait is over....we've got Cinestill 800T back in stock!

**Also, stay tuned to check out one of our newest products and how we got the cool smoke effect in this photo! 💨😎🤩

Needing a fun addition to your Easter basket? We have Kodak Charmera cameras back in stock. They are fun for any age and...
03/31/2026

Needing a fun addition to your Easter basket? We have Kodak Charmera cameras back in stock. They are fun for any age and the perfect size for an Easter basket!

02/13/2026

Meet Andrew! He’s your go-to guy for all things film and more. He’s been a part of the team for about 8 years. Andrew started as a high school intern and worked his way up to being one of our managers. He’s laid back, easy to talk to, and he knows so much about things way older than him. 😂 Whether you’ve been shooting film for years, or need help loading your first roll, Andrew is here to help! 🎞️📷

02/07/2026

Sometimes you need real advice, not another unboxing video. At Focal Point you don’t just buy gear, you hold it, test it, and talk to real photographers who know what works. So come ask your questions! We’ll help you wade through all the information and find the best equipment for your needs.

Address

161 W Ellendale Avenue
Dallas, OR
97338

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 6pm
Saturday 10am - 4pm

Telephone

+15036236300

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