Bowstring Studios

12/22/2025

To the teams who trusted us with theirs.
To the year ahead when we do it all again with more clarity, more courage, and momentum.

Happy New Year from your friends at Bowstring.

12/04/2025

We hit the court with our partners at M Booth Health for the Eli Lilly campaign The Court Is Hers and bring it to life!

The Court is Hers is a powerful PSA that fuels access, confidence, and opportunity for girls through the game they love. From script to shoot to final cut, every step of the process was built around one goal: making sure she knows this game – and that court – was made for her.

Real girls. Real stories. Real change.

11/20/2025

Houston showed up for El Clásico! With Momentum (and Walmart), we helped celebrate the rivalry a few weeks ago with a watch party + concert that brought 4–5K fans together around community, culture, and pure passion for the game.

11/09/2025

Higher Ed friends: We’re headed to the American Marketing Association Symposium for the Marketing of Higher Education. Come say hi at Booth 448.

Learn more about how we’re changing the way institutions create their content strategy and sign up for a free Lunch & Learn session for your campus to get practical takeaways on content + AI for higher ed.

Want to chat at the booth? Schedule time to meet with the team:
https://bit.ly/43ZW1tY

11/07/2025

Our CEO Enrique Mendoza shares what every higher ed leader is feeling right now: the speed of opportunity has outpaced the speed of institutional process.

In his latest article, he explores how colleges and universities can break the cycle of slow, and move faster, smarter, and more authentically with systems like StoryCycle that make every story work harder.

Read the full article at the link below then if you are headed to AMA Higher Ed conference next week - be sure to stop by Booth #448. Hope to see you there!

Break the cycle of slow for higher education content strategy.

10/30/2025

Every angle, every moment, we’re capturing ALL of Drexel LeBow’s incredible energy!

10/16/2025

Why do so many beautiful campaigns fall flat?

Because marketing, sales, and outreach often live in silos. The result is a scattered story that prospects don’t recognize as their own.

In his new article, Bowstring’s Andy Hayman explains how StoryCycle bridges these gaps, turning fragmented messaging into a unified narrative that resonates — and converts.
Read the full piece:

When Your Message Gets Lost in the Digital Din

09/25/2025

The inbox has become a graveyard of gorgeous content that doesn’t convert and conversion copy that no one remembers.

Why?

Because creative and performance teams are too often separated. One builds brand, the other chases metrics, and prospects end up caught in the middle.

In his new article, Bowstring’s Andy Hayman shares why the divide between creativity and conversion is killing growth and how StoryCycle helps brands unify their message across every touchpoint.

Read more on our site:

The creative conversion divide is killing your growth.

09/04/2025

Pharmaceutical brands often walk a fine line between precision and authenticity.

In his latest article, Bowstring Executive Vice President Andy Hayman explores how the industry can move beyond overly polished marketing and start embracing what really connects: honest, human stories from real patients.

It’s a call to rethink how content is created, produced, and shared so that the message feels true, not manufactured.


Read the full article here:

Discover how pharmaceutical brands can find their human voice by embracing authentic patient stories and reimagining traditional marketing for social media platforms.

08/28/2025

Big news from the Bowstring team!

Return to Hockessin No.107C – directed by our very own Alexander Newman – has officially been nominated for a Mid-Atlantic Emmy.

This powerful documentary came to life thanks to Alexander’s vision, our partners at New Castle County, and the dedication of an incredible team who poured their talent into every frame.

We couldn’t be more proud to see their work recognized on this stage. Watch the full film here:

New Castle County and Bowstring Studios partner to tell the story of the influential role the Hockessin Colored School No. 107C played in the fight for deseg...

08/20/2025

We were deeply honored to collaborate with W.O.L.F. Sanctuary through our Bowstring Gives Back initiative. In honor of their 30th Anniversary, our team donated our creative expertise to help produce their first brand anthem video. The project deeply moved us all and captured the spirit and mission of their sanctuary.

Check out the video here ⬇️
https://www.facebook.com/share/v/16xQUiZVQg/

07/02/2025

It's official — Lindsey Wilson College is now Lindsey Wilson University!

We’re incredibly proud to have partnered with LWU on a full rebrand that reflects their powerful legacy and bold future — including a comprehensive new brand identity from voice to visuals. The updated look and feel is inspired by the beloved Begley Chapel and speaks to the strength, structure, and spirit of this incredible institution.

Congratulations to the students, alumni, faculty, and leadership on this milestone moment. Here's to the future of Lindsey Wilson University!