08/31/2026
How adding black and white photos can add a polished variety to your marketing. 🦓📸
I’m a firm believer that color can add to the story of a photo.
But sometimes, it’s a story that doesn’t need to be told.
The addition, or removal, of color can change what you notice and how an image feels.
Take this photo, for example. The colorful scarves add movement, personality, and visual interest, so I’d keep the color in most uses of the image.
But in other images, color isn’t as essential.
That’s why I like to include a few black and white images alongside the color photos in my brand galleries.
They can be great for:
• Backgrounds for social media graphics
• Creating a cohesive look with team headshots
• Giving you another way to use an image without it feeling repetitive
Small variations can make a big difference.
Adding black and white images to your gallery can create visual interest, shift the feeling of an image, and give your audience something new to notice.
Do these images feel different to you in black and white?
And that’s what makes brand photography so interesting.
There are so many ways to create a gallery that feels like your business and continues to give you plenty to work with long after your session.
If you’re thinking about refreshing your brand images, let’s chat.
Send me a message or inquire through my website https://emmalulacreative.com/contact 🔗
