12/11/2025
One carousel ad. 23 qualified leads. $3.4 million in potential projects.
Here’s what happened when Cross Creek Landscaping ran a strategic Facebook ad campaign featuring their Olsens farmhouse transformation in Athol:
The Numbers:
* 50,000 impressions
* 1,400 engaged clicks
* 23 consultation form submissions
* $123 cost per lead
* $150K average project value
The Math: 23 leads × $150K = $3.4M in potential revenue from one piece of content.
Of course, not all 23 leads closed—that’s just reality. But even at an industry-standard close rate of 10%, that’s 2-3 projects worth $300K-$450K in actual revenue.
The campaign cost? $2,829.
That’s a 106x-159x return on ad spend from just one ad creative.
This wasn’t luck. This was cinematic storytelling combined with targeted advertising strategy. While most landscaping companies post random iPhone photos hoping for engagement, Cross Creek invested in content that converts viewers into customers.
The farmhouse project showcased their craftsmanship. The carousel format told the transformation story. The targeting reached homeowners ready to invest. The results speak for themselves.
This is what performance marketing looks like in the landscaping industry.
Want content that doesn’t just look good—but actually drives business? Let’s build your next campaign.
The breakdown:
* 23 leads × 10% close rate = 2.3 projects
* 2.3 projects × $150K = $345K in revenue
* Campaign cost: $2,829 (23 leads × $123)
* ROI: $345K ÷ $2,829 = 122x return (or 12,100% ROI)
