01/07/2018
Creative…
It’s a word that gets used a lot. Type it into Google – go ahead, I’ll wait. I’m guessing you came back with somewhere around 2 Billion 220 million hits. That’s a lot. 2 billion times people have used this word in articles, titles, url’s, etc. Now add “photography” to it – you get a significantly smaller number of hits, around 224 Million, which is still a lot. Start looking at some of the URL’s to see what they are about and you find; creative images, challenges, collections, projects, tricks, “what is…” ideas, how to be, etc.
Everyone has a spin or their own take on what it means. They will tell you what it takes to make you more… tell you how to be, etc. But the bottom line is, this word is totally subjective. It means what it means TO YOU. And it means what it means to you WHERE YOU ARE AT in your journey. Don’t get me wrong, it’s a good thing to look at other people’s idea of what creativity is, and to see what they consider to be creative. It can stimulate you, challenge you, and give you fresh perspectives for your own work, which is good and necessary. In fact the better you become at what you do, the more you need this kind of input to keep your edge.
So what’s my point? Well, a couple of things really.
First, “Creative Photography” is not about flash and glamor and big sets with lots of lights and FX. It’s not about having a studio with lots of light and modifiers and models and smoke machines, etc. Those things can assist in the creative process, but YOU don’t need to have that to be creative! Creative Photography is really all about taking what you know and using it in new ways. For instance, say you know how to light a portrait with one light and a reflector so it’s a nice even look. Cool, you got this! So you ask yourself “what happens if…” and you move the light to the side and get rid of the reflector – you have just exercised your creativity! Trying new things leads to learning, and the more you know the more you grow in creativity. But you gotta do, not just watch someone else doing it.
Secondly, don’t judge yourself or your own work by someone else’s standards or what they are doing. They’re not you, and they’re not where you are at. Be yourself and own it. Everyone starts from the same place and everyone puts their feet on the floor when they get out of bed. Everyone. Period.
I have heard a lot of people say things like “I wish I could be creative like…” or “I’m just not creative…” Sorry, that’s just not true. You were “creative” when you picked up your camera and took that shot! The way you grow in creativity is to look at the shot you just took of the cat in the corner of the sofa and ask yourself “how can I show that cat in a different way…” or “what can I do differently…” It’s the “how can I…” and the “what can I …” questions that will cause you to grow in your craft. Creativity, in any endeavor is really about taking what you know and applying it in a different way. The “I’m just not creative…” crap is a soul sucking killer – adopt that as your mantra and you might as well crawl in a hole and pull the dirt in after you. BTW, sell your gear before you do cause it’s not gonna do you any good if that’s where you are livin!
So here’s a challenge for you – go back over last year’s photographs and pick your top ten (or if you don’t have 10, the top 5.) Put them in a folder on your desktop so you can find them easily, give them whatever name you want, and then forget about them. Now go out and shoot, shoot, shoot, and try to show your subject in new ways, do new things, shoot new things, whatever you want. Then, next January do the top 10 again. Pick your 2018 top ten WITHOUT looking at your 2017 picks and then look at them side by side. I’ll bet you will be surprised. Creativity grows as you grow! Now go shoot something!