07/13/2026
Something important about producing product photography is creating imagery that is flexible. Professional photos are a significant line item in the marketing budget, so you don’t want images that are confined to a single use case. One way to increase usage flexibility is with intentional framing, leaving enough space around the product for multiple crops. Doing so allows the image to be used for banners, PDPs, socials, and ads. We frequently get this request at Avenue3 and work with our clients to understand how the images will be used so we can produce flexible imagery.