10/15/2026
Instead of launching the same offer to the same small audience over and over again, hoping for different results
(which is literally the definition of insanity đ)
What if you spent $50-$500 on Facebook ads and got SO much more information about what actually needs to be tweaked?
Iâm not saying you should throw money at ads without a strategy...
But sometimes paying for data QUICKLY is worth way more than spending 6 mo trying to figure out why your launches arenât working đŤ
Less fear, more EXPERIMENTATION
What if you thought about FB Ads as a research investment instead of an âI need this to make money right nowâ investment?
A small test campaign can tell you:
đ¤ What messaging resonates with cold traffic
đ¤ How people who DONâT know you respond to your offer
đ¤ What your actual conversion % looks like with fresh eyes on your sales page (usually you need at least 100 eyeballs to measure this as it is!)
That information is GOLD
And you can get it in 2 weeks instead of 6 months đ°
Hereâs the truth đđ˝ youâre either paying with TIME by launching over and over and trying to figure out whatâs wrong, or youâre paying with MONEY to get faster feedback and clarity.
Both are investments. One just generally gets you answers faster...
So if youâve been avoiding FB ads, youâre not just âlighting money on fire with ads.â
Youâre BUYING DATA about whatâs actually working in your business.
More of my thoughts on this coming next week, but what do you think?? đđ˝