07/17/2019
A once in a lifetime gig...we (implies a crew...Chris Bryan was with me....2 person crew) were offered a week at this fishing lodge in Alaska in exchange for our work on the video. Likewise, the editor John Hess (Chicago Post Productions, Inc.), music by S***t Bushor, and the writing and producing by Hooper White. What a group this was!
Hooper was, at the time, president of the Hooper White Co. in Chicago and managing clients advertising for the likes of Kodak, Coors Beer, Car Companies, etc... he was hired by the client to find cost savings in radio and tv production....he was not the ad agency's best friend but he did save those clients a LOT of money.
prior to opening his own business, he was the Sr. Creative Dir at Leo Burnett...and he worked with Leo....
And HERE is the real story behind the apples at the reception desks at Leo Burnett. It's not what you've heard....This is what Hooper told me, he was actually involved with this....Leo wanted to give something out to people that came to their office. Hooper said they had agonizing meetings over WHAT to give....finally FRUIT was decided...then, more painstaking and time consuming meetings about WHICH FRUIT to give out. It was finally decided that because of its bright and happy color and being good for you with all the vitamin C, ORANGES would work. it was decided....but not quite...Hooper said by the end of the first week he was noticing orange peel on conf room tables, on the floor, on desks, and door k***s were sticky. MORE MEETINGS...they liked the fruit idea but not oranges...some one suggested apples--the peels are edible and apples are recommended by doctors. done. and to this day you can find an apple in a bowl in the reception area at Leo Burnett.
John Hess was a terrific editor and We got to work with him a LOT. He taught me a lot about cutting and finishing, clients and the production biz in general...
Having S***t on this trip was great. he's a terrific fisherman and he knows when the camera is working, what to say, how to say it to drive the story line. and his music....fabulous.
A look at the Tik Chik Narrows Fishing Lodge located in Alaska, a a crazy bunch of fishermen!