J.Cessna Media

06/14/2026

What this would cost if you hired an agency:

Cost per booked job analysis: $500
Customer lifetime value modeling: $1,000
Marketing budget planning: $750
12-month ROI tracker setup: $500
GBP optimization audit: $1,200
Local SEO roadmap: $2,500
Speed-to-lead playbook: $750
Website conversion audit: $1,500
Service page launch system: $1,000
CSR scoring framework: $500
Review request system: $1,500
Call tracking setup: $500
Migration playbook: $750
Chat widget buildout: $2,000
30-day SEO sprint plan: $1,500
Google Ads review system: $500

Total: $17,000+

Or grab all 16 free here: https://drive.google.com/drive/folders/1MrpwOd5Wc0v5FGXQGT5OzKBapEjCbo77?usp=sharing

06/06/2026

I just dropped 16 free marketing resources for home service business owners.

No email signup. No catch. Just take them.

Inside:
— 4 calculators (cost per booked job, customer lifetime value, marketing budget, ROI tracker)
— 6 checklists (GBP, local SEO, speed-to-lead, conversion audit, service page launch, CSR scorecard)
— 6 guides (100 reviews in 90 days, call tracking, website migration, chat widget, 30-day SEO sprint, reading Google Ads)

If you hired an agency to build this for you, you'd pay $5,000+ in setup fees.

Grab it all here: https://drive.google.com/drive/folders/1MrpwOd5Wc0v5FGXQGT5OzKBapEjCbo77?usp=sharing

05/28/2026

Most contractors I talk to fall into one of two camps:

Camp 1: "Marketing is a scam, none of this stuff works."
Camp 2: "I think it's working but I have no real idea."

Both are losing money for the same reason — they don't have the math.

So I built it for you. 4 free calculators:

1. Cost Per Booked Job
2. Customer Lifetime Value
3. Marketing Budget
4. 12-Month ROI Tracker

https://drive.google.com/drive/folders/1MrpwOd5Wc0v5FGXQGT5OzKBapEjCbo77?usp=sharing

Curious which one you'll open first. Drop the number in the comments.

05/26/2026

Most contractors I talk to fall into one of two camps:

Camp 1: "Marketing is a scam, none of this stuff works."
Camp 2: "I think it's working but I have no real idea."

Both are losing money for the same reason — they don't have the math.

So I built it for you. 4 free calculators:

1. Cost Per Booked Job
2. Customer Lifetime Value
3. Marketing Budget
4. 12-Month ROI Tracker

https://drive.google.com/drive/folders/1MrpwOd5Wc0v5FGXQGT5OzKBapEjCbo77?usp=sharing

Curious which one you'll open firs

05/26/2026

05/26/2026

Just dropped 4 free marketing calculators for home service business owners. No email signup. No catch.
→ Cost Per Booked Job Calculator — compares every channel side by side. Shows what each one actually costs you per job won.
→ Customer Lifetime Value Calculator — built specifically for trades. Factors in repeat work, maintenance plan attach rates, and referrals.
→ Marketing Budget Calculator — enter your revenue goal, it tells you exactly what to spend and where.
→ 12-Month Ad Spend ROI Tracker — month-by-month, channel-by-channel. Tells you what's working.
Same calculators agencies charge $500–$2,000 to build for clients. Free:
https://drive.google.com/drive/folders/1MrpwOd5Wc0v5FGXQGT5OzKBapEjCbo77?usp=sharing

05/23/2026

Cost per lead is one of the dumbest metrics in marketing.

A $25 lead that never closes is worse than a $90 lead that books 4 out of 10 times.

But most home service owners I talk to don't actually know:

— What it costs to BOOK A JOB (not just get a lead)
— What a customer is really worth over 5 years
— How much they should spend to hit their revenue goal
— Which marketing channel is actually making them money

So I built the math for you. 4 free spreadsheets. No email opt-in. No fluff.

1. Cost Per Booked Job Calculator — compare every channel side by side
2. Customer Lifetime Value Calculator — factors in maintenance plans and referrals
3. Marketing Budget Calculator — reverse-engineer your spend from your revenue goal
4. 12-Month Ad Spend ROI Tracker — know exactly which channels are working

Download all 4 here: https://drive.google.com/drive/folders/1MrpwOd5Wc0v5FGXQGT5OzKBapEjCbo77?usp=sharing

Plug in your numbers. The truth shows up fast.

05/23/2026

Ever feel like your mind is running a million miles an hour, constantly stressing about "what's next"? 🌾

It’s so easy to get caught up in the frantic pace of the world, worrying about everything from our daily schedules to our biggest future unknowns. But there is a better way to live.

Take a deep breath and step into a cinematic, verse-by-verse visual journey through Matthew 6.

From the quiet sanctity of a secret prayer room to the vibrant, sun-drenched lilies of the field, this video brings Jesus’ timeless words to life like never before. Watch as characters trade heavy, crushing anxiety for absolute, perfect peace and trust in the Heavenly Father. 🕊️✨

If you need a moment of rest, encouragement, or a reminder of how deeply valued you are, this is for you.

👉 Watch the full cinematic video here: https://youtu.be/-cC7QEGlk6Q

Drop a comment on the video and let me know which scene resonated with you the most!