04/29/2026
I just launched a refreshed website, and I'm very excited to share it with you! π
When I started this process (and oh my, it's quite a process!), I thought I needed a whole new design, but as I dove in, I realized what I really needed was to get clearer about what I wanted to say and who I was saying it to.
My old site was mostly just a portfolio of my best work, but it didn't really communicate about the problems I solve for clients, my values as a photographer and horsewoman, and what makes me uniquely skilled for the work I do.
My site now reflects the three things that matter most to me as a commercial equine photographer:
1οΈβ£ The horse comes first. Every shoot I do starts with the horse's comfort and well-being.
2οΈβ£ Real photography matters. Every image on my site was made with a camera, with real horses and real horse people.
3οΈβ£ I know this world because I live it. I'm a horse owner and care for three of my own every day at home in Minnesota.
A few other new website content I'm excited about:
π Client project pages for the brands I've had the honor of working with: Tribute Equine Nutrition, Farnam, Boehringer Ingelheim, Nutrena, Triple Crown Feeds, and more. Each one tells the story of what we created together.
π New landing pages for my Stock Library, Photographer Education, and Fine Art, with more detailed information about these areas of my business.
If you're a brand in the equine nutrition, veterinary, or horse care space, or if you just love horses and beautiful photography, I'd love for you to take a look around. π
https://www.shelleypaulson.com/