03/20/2026
Here’s the final 30-second spot in our partnership with NYC Emergency Management. The campaign featured videos about NYCEM’s free emergency notification system, NotifyNYC.
The Power Outage story focuses on a dinner party that is interrupted by a neighborhood blackout. A NotifyNYC alert helps keep the guests safe and informed—highlighting how timely information can make all the difference.
Crew: NotifyNYC Shoot
Executive Producers - Joanes Prosper & Malaika Kamunanwire
Director/Director of Photography (DP) - Craig Melville
Director/Copywriter - Laurence Shanet
Production Manager - Cynthia Medina
Camera Operator - Ben Yannette
Gaffer/Assistant Camera - Mike Kniazev
Gaffer/Assistant Camera - Erin Collett
Set Design/Wardrobe - Olga Turka
Hair & Makeup (HMU) - Nicole Romero
Production Assistant - Lena Yepez
Production Assistant (Driver) - Charlie Summers
Production Assistant (Driver) - Nicolas Mauwa
BTS Videographer - Sam Casey
Set Photographer - Elijah Joseph-Muhammad (NYCEM staff)
Media Manager - Dalton Adams
Crew: Post-Production
Producing Team - Joanes Prosper & Malaika Kamunanwire
Post-Production Supervisor - Karese Adediran
First Editor/Director - Craig Melville
Director - Laurence Shanet
Second Editor - Garrett Burns
Media Manager - Dalton Adams
Cast/Actors: NYCEM/Notify NYC Staff
Traffic Alerts - Angel Perez
Basement Flooding - Nick Narine & Halo the Dog
Transit Delays - Melissa Umberger
Major Events (Marathon) - Emely Rodriguez and Krystal Vaquerano
Power Outage (Blackout) - Emily Ramos, Courtney Loiacono, Will Howard, & Jason Phillip