Ricardo Picon Photography

Ricardo Picon Photography I'm a professional commercial photographer, my specialties are still life (advertisement, editorial and catalog), Portraits, Headshots and Fine Art.

Reading the room, understanding your client, staying open to change on site, being resourceful and truly creative — that...
02/20/2026

Reading the room, understanding your client, staying open to change on site, being resourceful and truly creative — that can save you and your clients tons of time and money.

My greatest goal is producing images that both my clients and I love — images that tell a story and sell what they need to sell, without tons of gear, studio spaces, or unnecessary production.

I’m not against big productions. But I’m absolutely pro guerrilla-style work and clear taste.

These are a few images from yesterday’s shoot.

If you run a hospitality business and need branding, here I am.

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02/20/2026

It was great working with the very talented Chef Sarah , producing her Soul NYC menu images with Airbnb Services It was a flawless,fun shoot where her creativity and soul brought so much energy!





These images are part of an ongoing series made in Oaxaca, Mexico — through a reversed gaze.Beyond the surface color lie...
02/13/2026

These images are part of an ongoing series made in Oaxaca, Mexico — through a reversed gaze.

Beyond the surface color lies something older.
Ancestral. Structural.

Oaxaca holds a discreet ceremonial rhythm —
where ancestral rituals dissolve into everyday life.

Here, the sacred is quiet.
And poetry is habitual.

— Ricardo

My friend Erica .nyc just opened her 4th photo/multi purpose studio at .nyc — and I’ve photographed them all.This one is...
02/11/2026

My friend Erica .nyc just opened her 4th photo/multi purpose studio at .nyc — and I’ve photographed them all.
This one is special.
All white. Southern-facing. Beautiful natural light all day.

To capture it properly, I used a technical bracketed workflow to preserve every tonal detail — especially in a space this bright. We also added human presence to give it scale and warmth.
Spaces are more than square footage.
They’re experiences.

If you need elevated photography for your property or creative space — let’s talk.

02/10/2026

Loved shooting this event, it was for the recently opened car collector’s club “Car Part Time” in Williamsburg. It was the screening of the film “Restored” by which tells a real story - quiet interesting, an de inspiring- about Brooklyn Coachworks founder Daniel Marcelo , probably the top Land Rover Defender restoration builder in the US.

Back when Clarisa and me had “The Sandwich Shop” - coincidentally- Brooklyn Coach Works were one of our weekly costumers. If you’re into resilience, love for a craft and inner strength + beautiful car restorations, and specially Land Rovers, you must check out this film.

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01/01/2026

A glimpse into my Real Estate Photography work from 2025.

It’s no secret—I love photographing for the New York City real estate world.

2025 was an incredible opportunity to create marketing and lifestyle imagery for some of the city’s top agencies: Compass, Douglas Elliman, Brown Harris Stevens, Sotheby’s International Realty, and Corcoran.

Beyond photographing listings, getting to understand each agent’s vision—and capturing them in their element—is a craft in itself. One I truly enjoy nurturing, refining, and adapting to an ever-evolving market. Building a visual identity that communicates uniqueness, confidence, and trust is essential—not only to stand out, but to genuinely connect with clients.

Working alongside such dedicated professionals has been a privilege. I’m excited to continue making every listing a pleasure to experience and to capture the very best of every agent in 2026.

Thank you.

Ricardo

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12/31/2025

What a 2025!!

I actively shot more than in any other year of my life.

This post is about one of my clients: Airbnb.

I had the fortune of photographing the Experiences Campaign—a journey that brought me face to face with extraordinary New Yorkers from across the worlds of art, hospitality, tourism, design, and service. Through these shoots, I learned hidden stories of NYC—its past, its constantly shifting present—but most of all, I witnessed the tenacious, inspiring energy of creators who believe in communal experiences, shared dreams, passion, culture, and the power of transmitting what they love.

From proud Drag Queens touring Hell’s Kitchen, to a Turkish coffee destiny reader; from a Jackson Heights world-food expert to film-noir–inspired city walks; artisanal liquor tastings, decorative cooking classes, a Chinese ceremony master, subway geeks, a Chinese omakase journey, top couture modistes that dress Lenny Kravitz, and a vinyl-hunting experience that begins at one of the coolest hi-fi listening/boutique manufacturers, and coffee shops in the world called “Silence Please”

These are just some of the shoots—there were many more creators.

At the time, I couldn’t even post about them. The projects came one after another, alongside other work, nonstop. Now, looking back, it feels like I’ve compiled entire chapters of truly remarkable New York experiences.

Thank you Airbnb, thank you to every creator and host, and thank you, 2025.

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These are some pictures I shot during Clarisa Penzini’s catering for very special clients.A mixed of Venezuelan and int...
05/04/2025

These are some pictures I shot during Clarisa Penzini’s catering for very special clients.

A mixed of Venezuelan and international flavors in a multicultural event. A true rainbow of flavors!

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This is my first AI created fictitious and conceptualized photo campaign for an imaginary brand called “Lux Rebellion”, ...
04/24/2025

This is my first AI created fictitious and conceptualized photo campaign for an imaginary brand called “Lux Rebellion”, this came about as a homework project from my “Design Lab” AI visual design course.

“Lux Rebellion” drops a few times a year, it sells out and mixes urban aesthetics and sustainable ethics with luxury prices and accessibility.

I spontaneously photographed this seasonal asparagus galette that Clarisa Penzini baked. I had no idea what we were hav...
04/15/2025

I spontaneously photographed this seasonal asparagus galette that Clarisa Penzini baked.

I had no idea what we were having for lunch, and when I walked into the kitchen, I ran into this beauty. Clari was tired and super cranky—she didn’t want pictures or anything that felt like work. I told her, “Listen, this is too pretty not to shoot. Let’s just go to the window and see what happens.”

Once she saw the first shots, she got into it—grabbed some flowers, added edible blooms to the dish, and suddenly we were both in the zone.

No matter how tired you feel, if the moment calls for it—capture it, create it, go with it. Sometimes magic shows up right when you least expect it.

Asparagus Galette: Clarisa Penzini
Styling: Clarisa Penzini
Photos: Ricardo Picón

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