In 1991 after the success in Milan, Ferri brought his groundbreaking concept across the Atlantic. As with its Milan counterpart, Industria’s stateside location was the first full-service photographic studio complex of its kind in the country. Ferri established Industria in a former 1910s auto shop in the West Village, then a gritty neighborhood, which has now become one of the most coveted zip codes in the city. After opening its doors, Industria quickly became the ‘it’ place to be for the top creative talent in Manhattan. The industrial, minimalist facility served as a blank canvas that artists could transform to fit their needs, while its full-service studio offerings allowed photographers the convenience of having everything they needed under one roof. Over the years, clients like Dolce & Gabbana, Giorgio Armani, Prada, and Valentino have shot their campaigns at Industria, while top photographers such as Patrick Demarchelier, Craig McDean, Annie Leibovitz, Peter Lindberg, Mario Testino, Inez and Vinoodh and Paolo Roversi have all shot at the studios. In addition to attracting fashion’s top talent, Industria Superstudio has partnered with industry leaders in the automobile, beauty, hospitality, sport, and tech worlds such as eBay, Jo Malone, Maserati, the NBA, and Sony to host an abundance of memorable events including intimate dinners, high-profile launch parties, seminars and concerts. This year, Industria’s multi-studio and event concept continues to flourish with an expansion into the burgeoning creative neighborhood of Williamsburg, Brooklyn. Continuing to be the leader of Industrial space conversions, Industria will add a number of new sites, preserving its love for architectural detail, authenticity, and location for creative visionaries.
