Seymour Mac Productions Ltd.

09/02/2026

How Much Should a Contractor Spend on Facebook & Instagram Ads?

It is the first question almost every contractor asks: what does this actually cost? Fair. You have been pitched enough vague marketing to want a straight number before you spend a dime.

Here is the honest breakdown of what Facebook and Instagram ads cost a contractor in 2026 — and the one number that decides whether any of it was worth it.

There Are Two Costs, Not One
Contractors get tripped up here, so start with the split. Running Meta ads costs money in two separate buckets:

Ad spend. The money that goes to Meta to show your ads. Paid directly to Facebook, not to your agency.

Management. What you pay a team to build the content, run the campaigns, and optimize them over time. Separate from ad spend.

Any agency that blurs those two together is hiding something. You should always know how much of your budget buys reach — and how much buys the work.

Read the full breakdown in the pinned comment.

08/27/2026

Should your business invest in video marketing - in under 1 minute.

The answer is almost definitely Yes, but there are some potential reasons why it might be No and I break it down in less than 60 seconds.

The spoiler is: "No", but only if you dont want more customers, brand awareness and trust. And if that's the answer, than video and business is not a priority for you. You may want to get a job.

Literally every other business should invest, but should it be priority right now?

Build your foundation first. Create a way for people to find you online. This can be a website, Google Business Profile or social pages. Video marketing is going to attract eyeballs, so make sure there's something for people to find.

So the next question is... (in the comments)

08/26/2026

You tried running META ads before and now you say "Ads don't work!"

Three Reasons It Probably Failed Before:

You Boosted Instead of Running a Lead Campaign
Boosting a post buys visibility. It puts your content in front of more people, but it gives them no path to raise their hand. A lead generation campaign captures contact information through a form or a landing page. Those are not the same objective, and they do not produce the same results.

The Creative Did Not Stop Anyone's Scroll
A phone photo of a finished job with a call-to-action caption does not compete for attention on a platform built around video and visual content. The best-performing ad format for contractors is a before-and-after image showing a clear visual transformation, followed by short project showcase videos. Home service buying decisions are built on trust in work quality, and the creative needs to demonstrate that quality before the copy does any selling.

You Had Nothing Worth Showing
This is the one nobody talks about. Ads only perform as well as what they show. The homeowner sees the beat-up driveway next to the sealed one, recognizes their own house in the before, and clicks. Stock photos and recycled social posts cannot produce that response. Contractors using video ads see 30 to 60 percent lower cost per lead compared to static image campaigns on Meta platforms.

08/25/2026

$16,000.

Do META Ads work for home service companies? Let this result speak for itself.

Marketing guru's have muddied the waters. Over promising and under delivering. I'm not a marketing guru, but I am a video marketer who aims for results and work with local NEPA companies to make it happen.

This text message from my client says it all. The META ad campaign we are running for his home remodeling company is producing results and the system we built to qualify the leads and engage with strong video creative is delivering right now in Scranton, PA!

This lead cost about $50 and resulted in an additional $16k for this local contractor.
If it could work for him, it can work for you!

Book your call today! Link in bio or pinned in first comment.

08/20/2026

I said "a bird in the hand is worth two in the bush" with the confidence of a man who absolutely did not know what that meant.

Then he asked me to explain it. And I could not. So we stopped the whole shoot to google a phrase I've said my entire life. For the record it means don't risk what you've got chasing something bigger. Neither of us knew that. Two grown business owners, phones out, learning idioms on set.

08/19/2026

Is video marketing actually worth it for contractors? Here are the receipts.

One video helped Symmetry Construction, a roofing company here in NEPA, generate over $100,000 in revenue.

A Poconos landscaper, Prestige Lawn & Trees, saw a 10x return in five months.

Those numbers didn't come from a huge ad budget. They came from something simpler: homeowners trusted these companies before they ever picked up the phone.

That's what good video does. It shows your crew, your work, and real customers vouching for you, so by the time someone calls, they already want to hire you. And unlike an ad that dies the second you stop paying, a video keeps working for years.

Straight talk: it's not for everyone. If you're chasing the cheapest lead or you won't show your work, this isn't your move.

But if you do great work and you're tired of getting beat on price, let's talk.

Wondering if video marketing pays off for your contracting business? See real ROI numbers from two PA home service companies and decide for yourself.

08/17/2026

"You have to believe in yourself!"

Reading ad scripts is not easy to do... if you don't want to sound like a robot.
There is a fine line between reading the script and believing the words coming out of your mouth. This is probably one of the biggest concerns from the contractors I talk to, before they sign with us.

What's important to realize is, it's not going to be easy on the first few takes, but the more you do this, the better you get. The fear of speaking on camera stops a lot of business owners from ever hitting record in the first place. Don't let that stop you!

Hopefully this clip shines light on the amount of fun we have when recording and how loose we try to keep it. If we aren't having fun, it isn't worth it.

08/12/2026

Most contractors ask me if they should be doing video. That's the wrong first question.

Video won't rescue a business with a dead website and social accounts nobody's touched in six months. It won't help if homeowners in your area have never heard your name.

So I mapped out the order it actually needs to happen in. Run your business through it before you spend a dollar on production:

Do you want more visibility, trust, and customers? If yes, keep going.

Website and social updated in the last 30 days? If not, build that foundation first.

Do people already refer you, review you, hire you again? If not, use video to earn that trust before anything else.

Foundation solid? Pick one goal that matters most right now: brand awareness, more leads, or more sales. Then build the video strategy around it.

Homeowners decide who to call before they ever pick up the phone. Strategic video is how you win that decision.

Good video tells. Great video sells. Strategic video grows your business.

Where does your company land on the tree?

08/10/2026

Struggling to find good trades workers?

The problem might not be the labor market. It might be that the right people can't see what you're offering.

"Now hiring. Competitive pay. Great team." Every contractor post looks the same. A recruitment video shows the job site, the crew, and what a real day on your team looks like — before someone ever fills out an application.

Less guesswork for candidates. Better hires for you. Less turnover down the road.

We broke down exactly how recruitment video works for contractors and why it fills positions faster than a job board ever will.

Read it here: https://blog.seymourmac.com/post/recruitment-video-for-contractors

08/09/2026

There is nothing better than getting a great review from a great client! Without them, there is no us!