03/09/2022
Happy 116th Birthday to Victor Hasselblad! 📸🎞️🙌
In 1941, Hasselblad manufactured its first camera: a military aerial camera. After the end of WWII, the company manufactured cameras for civilian use, the first of these was made in 1948. Victor Hasselblad travelled to New York to launch the Hasselblad camera: the world’s first single lens medium format camera with interchangeable lenses and film magazines. The camera was a sensation.
Ansel Adams received a test camera from Hasselblad. In exchange, Hasselblad would get a series of pictures to use in advertising campaigns. Adams was very interested and on his own initiative began testing the camera. Several of his ideas regarding improvements were implemented by the company in Gothenburg.
Photo via Hasselblad Facebook.
