Blueline

08/28/2026

Some stories you tell. Others, you get to be a part of.

Back in 2017, Blueline produced Feel of Vision, following Lonnie Bedwell's historic first blind descent of the Grand Canyon. Turns out that was only the beginning.

Since then, Lonnie has climbed all Seven Summits and skied to the South Pole. One expedition remains, the North Pole, standing between him and becoming the first blind person and first Hoosier to complete the Explorer's Grand Slam. And this year, our trailer for his next chapter, Beyond Vision, won an Emmy for Promotion (Non-News), NATAS Central Great Lakes Emmys.

We're working with Common Ground Films to bring Beyond Vision to life, and on November 12 we're hoping you'll help.

Go Beyond is a benefit dinner at One World at Woolery Mill in Bloomington, raising the final funds to send Lonnie to the North Pole and finish the film. It includes a VIP lounge with Lonnie, cocktails and dinner, a filmmaker panel, a silent auction, an exclusive first look at the film, and dancing.

🗓️ 6:00 PM, Thursday, November 12, 2026
📍 The Woolery Mill, Bloomington, Indiana

Grab a ticket, bring your table as a sponsor, or ask about presenting sponsorship, still open for the right partner. Early bird tickets end September 15.

Tickets, sponsorship info, and the trailer: https://www.commongroundfilms.org/gobeyond

08/19/2026

Every great story needs great people behind the camera. 🎬

We're growing our creative network at Blueline and looking for photographers, animators, editors, and other creative talent who want to be part of that.

Add yourself to the Blueline Roster - we'd love to know what you do.

👉 https://www.thisisblueline.com/join-our-team

07/13/2026

Lonnie Bedwell, a blind U.S. Navy veteran from Indiana, is set to become the first blind person to complete the Explorers Grand Slam, a feat which requires climbers to summit the highest peak on ea…

07/07/2026

07/02/2026

Over the weekend, we brought home Emmys in two categories to add to the collection! 🏆

Here’s what we won:
🏆 Commercial – Craftsmanship Above All Else (Nathan Hunter Design - Modern Handcrafted Furniture)

🏆 Promotion (Non-News) – Beyond Vision Promo (Common Ground Films)

🏆 And a special congratulations to Chelsea Sanders (Chelsea Sanders), who took home her first Emmy as a director for the Nathan Hunter commercial!

What an exciting moment for our team. We’re incredibly grateful to everyone who’s trusted us with their stories and collaborated with us along the way. These awards are a reflection of the amazing people we get to work with every day.

06/04/2026

We're looking for a home or apartment for an upcoming commercial - photo and video production.

The images below are examples of the overall vibe we're hoping to find.

We're especially interested in spaces that feel warm, welcoming, and lived-in. Think the kind of home where friends naturally gather around a table, hang out in the kitchen, and spend the evening together.

Ideal spaces may include:
• Dining areas that can comfortably accommodate 6–10 people
• Kitchens with character and personality
• Natural light
• Traditional, modern, eclectic, or somewhere in between
• Homes that feel authentic and lived in rather than overly staged or formal

Shoot Date:
June 24 or June 25 (one day)

This is a paid location rental for a professional production.
If you think your space might be a fit, send us a few photos of your kitchen, dining area, living room, and exterior, along with your general location.

Feel free to tag a friend whose home comes to mind.
Thank you!

05/11/2026

Some behind the scenes from our time with Fernando Mendoza and Indiana University School of Optometry!

This project was all about trust.

A tight window. A real exam. A story unfolding in real time.

We had about an hour with Fernando Mendoza to capture something that couldn’t be staged — his final eye exam as a Hoosier.

Working alongside Indiana University School of Optometry and Indiana University Marketing and Communications, the approach was simple:

Be present. Stay responsive. Don’t interrupt what’s real.

Those are the moments that carry weight.

Grateful for partners who trust us to move fast and tell stories as they happen.

And a big congratulations to Fernando on being selected No. 1 overall by the Raiders! We’re excited to see what’s ahead this season!

Watch the full piece: https://lnkd.in/eB8GenND
Read more about Fernando Mendoza's journey with IU Optometry: https://hey.iu.edu/uoaAa
Schedule an exam at optometry.iu.edu.

04/24/2026

What if a simple eye exam could change everything?

Indiana University School of Optometry and Indiana University Office of Communications and Marketing just launched this piece we created featuring

Fernando Mendoza — and it’s a good reminder that performance isn’t always what you think it is.

Fernando was playing at the highest level… and didn’t even realize his vision was off. A routine exam changed that.
It’s wild how many people are walking around with something as simple as farsightedness — impacting focus, energy, performance — and don’t even know it.

This is the kind of work I love. Real stories. Real impact.

If you haven’t had your eyes checked in a while… maybe this is your sign.

Read more: https://hey.iu.edu/uoaAa

Schedule an exam: http://optometry.iu.edu

Thank you for Indiana University Bloomington Marketing and Communications for trusting us to help tell this story!

04/14/2026

For more than 18 years, Blueline has partnered with Indiana University and the Indiana University Student Foundation to capture and help tell the story of Little 500, one of college athletics’ most iconic traditions.

To celebrate the race's 75th anniversary, we were honored to continue that partnership by helping tell the story of its impact.

More Than A Race is our documentary exploring the legacy, culture, and community behind Little 500.

Join us for the premiere of the documentary:
Tuesday, April 21
Buskirk-Chumley Theater(114 E Kirkwood Ave, Bloomington, IN 47408)
Doors at 6:30 PM
Program begins at 7:00 PM

This is a free event. Seating is first come, first served. RSVP for the event at this link: https://buskirkchumley.org/events/little-500-triumph-tradition-today-april-21-2026/

As a companion to the film, we are proud to host a curated exhibition featuring decades of imagery from photographers, students, and the community. The collection highlights the moments on and off the track that define the Little 500 experience.

Little 500: 75 Years on the Track
Friday, April 17
International Art Project (212 W 4th St, Bloomington, IN 47404)
4:00 PM – 7:30 PM

📸 Creds: Robert Stoffer Photography

04/13/2026