Blueline

06/04/2026

We're looking for a home or apartment for an upcoming commercial - photo and video production.

The images below are examples of the overall vibe we're hoping to find.

We're especially interested in spaces that feel warm, welcoming, and lived-in. Think the kind of home where friends naturally gather around a table, hang out in the kitchen, and spend the evening together.

Ideal spaces may include:
• Dining areas that can comfortably accommodate 6–10 people
• Kitchens with character and personality
• Natural light
• Traditional, modern, eclectic, or somewhere in between
• Homes that feel authentic and lived in rather than overly staged or formal

Shoot Date:
June 24 or June 25 (one day)

This is a paid location rental for a professional production.
If you think your space might be a fit, send me a few photos of your kitchen, dining area, living room, and exterior, along with your general location.

Feel free to tag a friend whose home comes to mind.
Thank you!

05/11/2026

Some behind the scenes from our time with Fernando Mendoza and Indiana University School of Optometry!

This project was all about trust.

A tight window. A real exam. A story unfolding in real time.

We had about an hour with Fernando Mendoza to capture something that couldn’t be staged — his final eye exam as a Hoosier.

Working alongside Indiana University School of Optometry and Indiana University Marketing and Communications, the approach was simple:

Be present. Stay responsive. Don’t interrupt what’s real.

Those are the moments that carry weight.

Grateful for partners who trust us to move fast and tell stories as they happen.

And a big congratulations to Fernando on being selected No. 1 overall by the Raiders! We’re excited to see what’s ahead this season!

Watch the full piece: https://lnkd.in/eB8GenND
Read more about Fernando Mendoza's journey with IU Optometry: https://hey.iu.edu/uoaAa
Schedule an exam at optometry.iu.edu.

04/24/2026

What if a simple eye exam could change everything?

Indiana University School of Optometry and Indiana University Office of Communications and Marketing just launched this piece we created featuring

Fernando Mendoza — and it’s a good reminder that performance isn’t always what you think it is.

Fernando was playing at the highest level… and didn’t even realize his vision was off. A routine exam changed that.
It’s wild how many people are walking around with something as simple as farsightedness — impacting focus, energy, performance — and don’t even know it.

This is the kind of work I love. Real stories. Real impact.

If you haven’t had your eyes checked in a while… maybe this is your sign.

Read more: https://hey.iu.edu/uoaAa

Schedule an exam: http://optometry.iu.edu

Thank you for Indiana University Bloomington Marketing and Communications for trusting us to help tell this story!

04/14/2026

For more than 18 years, Blueline has partnered with Indiana University and the Indiana University Student Foundation to capture and help tell the story of Little 500, one of college athletics’ most iconic traditions.

To celebrate the race's 75th anniversary, we were honored to continue that partnership by helping tell the story of its impact.

More Than A Race is our documentary exploring the legacy, culture, and community behind Little 500.

Join us for the premiere of the documentary:
Tuesday, April 21
Buskirk-Chumley Theater(114 E Kirkwood Ave, Bloomington, IN 47408)
Doors at 6:30 PM
Program begins at 7:00 PM

This is a free event. Seating is first come, first served. RSVP for the event at this link: https://buskirkchumley.org/events/little-500-triumph-tradition-today-april-21-2026/

As a companion to the film, we are proud to host a curated exhibition featuring decades of imagery from photographers, students, and the community. The collection highlights the moments on and off the track that define the Little 500 experience.

Little 500: 75 Years on the Track
Friday, April 17
International Art Project (212 W 4th St, Bloomington, IN 47404)
4:00 PM – 7:30 PM

📸 Creds: Robert Stoffer Photography

04/13/2026

04/06/2026

We’re excited to be part of sharing this story with the community.

After a long time in the making, More Than A Race: 75 Years of Little 500 will premiere later this month.

Join us on April 21 to celebrate the legacy and lasting impact of the Little 500. The event is free to attend, but RSVPs are appreciated:
https://lnkd.in/gJCjJsCe

Looking forward to this special evening!

04/03/2026

Happy BIFF Weekend! Blueline is proud to be a sponsor of tonight’s filmmaker mixer for the Bloomington Indiana Film Festival at The Bishop Bar.

Join us starting at 5:00 p.m. for free food and drinks and a chance to connect with filmmakers and others in the local creative community. Main screenings begin at 6:30 p.m.

We hope to see you there!

More info and tickets:

Buy tickets and passes for Bloomington International Film Festival.

01/29/2026

We’re still riding that Hoosier championship high!

From a historic National Championship season for Indiana Football to a big Indiana Basketball win against Purdue this week, the energy around Bloomington right now is hard to miss.

Moments like these are built over time through culture, belief, and pride in place.

For more than 15 years, we’ve had the privilege of telling many sides of Indiana University's story, from documentary projects honoring Hoosier legends to brand work that supports growth and momentum across the university.

We’re proud to help tell legendary Hoosier stories and continue highlighting the people who form the heartbeat of the university.

Read our newest newsletter here: https://lnkd.in/g4HYBFMn

01/09/2026

The biggest IU fan we know doesn’t watch the games… but he always listens.

Lonnie Bedwell will be cheering on the during the , and so will we!

This summer, he had the opportunity to speak to Indiana Football, as well as Indiana Basketball and Indiana Women’s Basketball in the at . In speaking about his summits of the tallest peak on every continent, he spoke about how he overcomes adversity and how the loss of his eyesight gave him clearer vision.

Lonnie also got to chat with members of the IU, Bloomington, and regional community.

(Thanks Fernando Mendoza, Alberto Mendoza, Isaiah Jones, and Charlie Becker among others for coming up to him to say hi!)

We were honored to have captured this event as part of our upcoming film about Lonnie, Beyond Vision, and we’d like to give a special thanks to Indiana University Athletics, Hoosiers Connect Connect, and Cook Medical for making this event possible.

Check out this video recap of the event!

PS - if you’d like to support Lonnie’s journey to the North Pole and the related film about his journey, please share this post! If you’re willing and able to contribute financially, learn more by clicking our link in bio.

Credits:
🎥 Matthew Dillman, Mallorey Daunhauer
🎤 Ben Frazier
🖌️Bear Ochs
🖼️ Alex Paul