![PIVOT [piv·ot]1. turn on or as if on a pivot.2. completely change the way in which one does something.We started Apertur...](https://img5.photlo.com/707/359/1017251137073592.jpg)
08/05/2024
PIVOT [piv·ot]
1. turn on or as if on a pivot.
2. completely change the way in which one does something.
We started Aperture in 2009 out of self-preservation. We had both been laid off from our corporate jobs, and we found ourselves grasping at “what’s next.” For years, friends and family would ask us to start our own photography business, but we both felt unsure about taking something we were so passionate about, and turning it into a day job. And, truth be told, we also didn’t believe in ourselves. Fast-forward to 2020 (another year of self-preservation in the name of a global pandemic) and we found ourselves in a similar situation - but this time with Aperture.
In the span of that 15 years, we took it all on - weddings, portraits, corporate website overhauls, architectural photography, headshots, documentaries for AIA Ohio, documentaries for ADAMH Ohio, corporate events, senior portraits - anything that came our way, we did. Along the way, we won some awards and stacked up magazines with our featured work. It was a chapter of growth, connection, and honing our craft. But when the world stopped for nearly 2 years, and we saw all of that work stop along with it, we found ourselves grasping yet again at “what’s next.” But, something else was there this time — we felt a sense of relief.
The pandemic was a pivotal moment for many - both professionally and personally. For us, it forced us to slow down and tune into what we needed most. I was caring for a terminal parent, Paul’s art was going viral, and we had a growing family with unmet needs we didn’t quite understand. I refocused solely on architecture while Paul built his art career, and we learned a lot about dyslexia, autism, sensory processing disorder, and did our best to give our family priority over all else.
Fast forward to today, I find myself grasping yet again. I miss the craft, the poetic nature of photography, and the connection I feel with our Aperture clients. I first help a camera at the age of 14 - my grandfather’s Ricoh that he had purchased in Germany in the 1940s, and I knew I had to pursue it. I am missing that original passion - that camera in my hands and silly conversations on the other side of the lens.
Moving forward, we’re re-energizing Aperture as primarily a portrait only business, with limited openings per month. This will allow us to best serve our clients, while we hold space and time for our family on weekends. We have enjoyed watching our Aperture Families grow over the years, and would love to continue to be part of that story.
DM us to book your session!
