02/22/2023
Pattern language… The effect of the whole in this shot is greater than it’s parts alone, but without the right propping, that macro Gestalt (the word Gestalt is used in modern German to mean the way a thing has been “placed,” or “put together”) would be lost.
In this case, the worn pewter platter, crazed and pocked by time and use, is the frame. It sits on an antique tollware tray with some simple, warmly-rendered botanicals There’s an embossed leaf form on the upper left of the platter, but other than that its form is simple, neutral.
The Homer Laughlin plate from the Forties is delicately patterned in monochrome botanicals, and picks up where the platter left off: there’s more detail and expression as we move inward toward the meal.
The inlaid, three-tined pewter fork and knife also lead the eye toward the marinated venison at the center, and skew some of the symmetry of the circles.
The warm tones of the plated venison stew draw and keep the viewer focused and engaged (the bay leaf also repeats the botanical forms on the periphery).
The goal of any cookbook shot is to seduce you into wanting to prepare that recipe. All of the propping and food styling are major players in that seduction. The interaction may only take seconds, but the impact should linger.
Visually, it’s a form of Group Theory: the mathematics of patterns as fundamental forces in the universe. We are pattern-seeking animals, and as a photographer, my job is to create relationships between patterns that please the eye.
Of course, on set, this understanding needs to flow unburdened by the theoretical. It needs to come to you intuitively and unbidden. Your visual brain will know when it’s right. That’s why you’ve been hired.
Props from the barn studio . Shot for the Vermont Country Store Cookbook by . Food styling by .