07/21/2026
Instagram is continuing to invest in storytelling, and its new SERIES feature is another step in that direction. Instead of viewers discovering one post at a time, Instagramโs can now organize content into bingeable collections.
This is exactly why we created Mamaโs House in partnership with Adorama & FUJIFILM Production. Weโve believed for a while that audiences are shifting toward serialized stories made for the phone, and itโs exciting to see the platforms evolving alongside that behavior.
The next generation of creators wonโt just make great content, theyโll build worlds people keep coming back to.
Our series, Mamaโs House releases every Monday, Wednesday & Thursday at 7pm on Instagram Series ๐ซถ๐ฝ๐ซถ๐พ
Starring: Princess Elmore, Malena Cunningham, LEGEND | Award Winning Actress| Film Maker| Singer| Director, Natasha Eli Pearson & Bo!
Gear provided by Adorama, FUJIFILM Production & Nanlite USA