08/26/2026
It is a pleasure to share my latest publication, under the supervision of Dr. David Cook, Dr. Brynhildur Davidsdottir, and Dr. Benjamin Hennig, which has been published in the Journal of Outdoor Recreation and Tourism:
The paper is accessible here:
https://authors.elsevier.com/a/1ngUC7tCXXcPdG
Aurora tourism is a popular and growing form of astro-tourism, which includes a variety of cultural ecosystem services (ES). Currently, there is limited knowledge about the cultural values underlying aurora tourism, or about the economic value of the experience from the perspective of the consumer.
This paper applies a linked sequential analysis using non-monetary and monetary valuation methods to evaluate the underlying cultural ES values associated with, and mean consumer surplus (CS) of, basecamp aurora tourism in a case study, located near Reykjavík, Iceland. A field survey is used, including five-point Likert items designed for a cultural ES framework, and contingent valuation (CV) to estimate the willingness to pay (WTP) of aurora tourists beyond their ticket price of 4290 ISK (∼$32.69/€30.20).
From a sample of 474 respondents, four types of cultural ES interactions were identified (‘aesthetic interaction’, ‘physical-emotional interaction’, ‘spiritual interaction’ and ‘intellectual interaction’). From a sub-sample of 360 respondents, the mean CS was estimated to be 2295 ISK (∼$17.48/€16.15), rising to 2801 ISK ($21.33/€19.70) on nights with visible aurora, and reducing to 1885 ISK ($14.35/€13.26) when the aurora was not visible. Appearance of the aurora significantly increased feelings of connection to nature, awe, happiness, calmness, sense of place, adventure, and a special energy.
The results provide useful information about the underlying cultural and monetary values of basecamp aurora tourism experiences, including the significant role of co-production in value creation, which can have implications for the service design of aurora tourism operators as well as beneficiaries of the experience.
By estimating some of the cultural and economic values associated with viewing the aurora in a tourism context, the study further contributes to the discussion about the value of dark skies, which is an increasingly popular regulatory topic for mitigating light pollution in rural communities with tourism-based economies.
This study makes an empirical contribution to the tourism and cultural ES valuation literature, underpinning the aurora, and dark skies, as natural resources.
Broome, J. D., Cook, D., Davíðsdóttir, B., & Hennig, B. D. (2026). Linked non-monetary and monetary valuation of basecamp aurora tourism: An Icelandic case study. Journal of Outdoor Recreation and Tourism, 55, 101096. https://doi.org/10.1016/j.jort.2026.101096