Matthew Hernandez Creative

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08/04/2026

Behind the scenes from the Active Lifestyle / Celsius set at Orlando Personal Training Studio.
I used the Westcott FJ400 and the Rapid Box Octa-M with a grid. I stayed close and high for the lifting frames, and we reset it pretty much every time she changed position. Lex was actually training, not posing between shots. Real weight on the bar, real sets, and she made it look easy.
These are some of the frames that made the cut.

Model: Lex⚡️Content Strategist
Gym: Orlando Personal Training Studio 
📍Orlando, FL

A workout is mostly waiting. The lifting is the short part. The setup before the lift. The breath after. The minute or t...
08/02/2026

A workout is mostly waiting. The lifting is the short part. The setup before the lift. The breath after. The minute or two of sitting down before the next set. Those are the parts that tell you whether someone actually trains.

Lex coaches me at CrossFit 🏋🏽‍♂️, so I have seen her do this hundreds of times. Nothing had to be staged. My only job was to be ready and then stay out of the way 💪🏽

Shot at Orlando Personal Training Studio as part of the Pexels United States 🇺🇸 Active Lifestyle challenge. This was my first real attempt at commercial fitness photography here in Orlando.

Send this to the trainer who still has no good photos of themselves working out.

Model: Lex⚡️Content Strategist 
Gym: Orlando Personal Training Studio
CELSIUS Energy Drink

A fellow photographer stepped in front of my camera.Everything in this set was pulling in the same direction. Same warmt...
06/18/2026

A fellow photographer stepped in front of my camera.

Everything in this set was pulling in the same direction. Same warmth. Same color. And because nothing was competing for attention, all of it went exactly where it needed to go. Her. Her expression. The way she chose to take up space in a room that was clearly made for her.

Shot during a creative portrait session in Orlando. Some of my favorite frames from the day.

Model: Natalie
📍The Eye

Most professionals walk into their first headshot session convinced they are not photogenic. Almost all of them are wron...
06/10/2026

Most professionals walk into their first headshot session convinced they are not photogenic. Almost all of them are wrong.

A portrait is built in the room, not in your genetics. The light is set before you arrive. The direction is specific the whole way through. Somewhere in the first few minutes you stop trying to look a certain way and start responding to what I am saying. That is where the real portraits come from.

This is the full process behind an executive headshot session in Orlando, start to finish. Save it for when you are ready to book. Send it to the one who keeps putting off their headshot.

Booking link in bio.

05/25/2026

There is something that happens when a person is exactly where they always wanted to be. It shows up in their eyes. She had dreamed about this. Being here, in this space, with these horses around her. And when it started to feel real, she just lit up. I really didn't have to do much after that.

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2850 Lust Rd
Apopka, FL
32703

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