05/01/2026
I see this problem all the time with Utah business owners. They sell their passion instead of solving a problem.
You wake up thinking “I really love teaching mindset.”
That’s great. That’s your passion.
But your client wakes up thinking, “I need more clients. I need more time. I need to stop being broke.”
If your offer doesn’t speak to their pain, they don’t buy. Not because your passion isn’t valuable. Because they’re not shopping for passion. They’re shopping for a solution.
The fix isn’t to stop being passionate.
It’s to wrap your passion around a problem painful enough for someone to pay to solve.
I call it wrapping the vegetables in bacon. You are giving your clients what they need (the vegetables), disguised as what they want (the bacon).
You can still teach mindset. Just position it as: “Fix your mindset. Make more money.” Now it’s solving a problem.
If your offer might be the issue, the free quiz at yourofferscore.com rates it in 2 minutes.
The reason I’m pointing you there is because 90% of marketing problems are actually offer problems. Fix the offer first, then everything else gets easier.