08/21/2026
Grey Matter Group | Full Service Marketing Agency recently joined us at the studio for a rooftop shoot, pairing a practical set with a custom city environment our team built in Unreal Engine.
Building the environment virtually gave GMG precise control over every detail of the scene. Together, we could dial in everything from cloud placement and sky color to the position and intensity of the sun, creating the exact time-of-day look they wanted without waiting on the weather or chasing natural light.
And with camera tracking, the city shifted in perspective with every camera move, creating natural parallax and depth in real time.
