11/03/2026
AI is becoming a powerful tool any business or individual can leverage to revolutionise the way they work. There is no doubt that AI is remarkable and is already making a significant impact within the photography industry. As a photographer, I can certainly harness the power of AI, but you won’t be seeing any AI generated imagery within my portfolio of work, because personally, I prefer to create compelling photos by focusing on what truly matters - the love and connection between you and your loved ones.
AI imagery can be beautiful and may excel in certain technical aspects, but it cannot replicate the inherently authentic human emotions: the tenderness, madness, joy, chaos, warmth, messiness and bond between you and your loved ones. My work has always been rooted in the unique essence and the emotional connection of each family, and will continue to do so.
Being true to your story is everything to me, and authenticity will always lie at the heart of my storytelling ❤️