Branding With Jess

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Branding With Jess Helping entrepreneurs shine online by helping you get clear on your brand message, visuals and strategy that take your business to the next level.

Okay. Basically…It’s the process I use to get all the s**t floating around in my client’s head out of their head and tur...
08/10/2026

Okay. Basically…

It’s the process I use to get all the s**t floating around in my client’s head out of their head and turn it into an actual photoshoot.

Because you know how clients come to you and say things like:

“I want it to feel elevated…but still approachable.”
“I want it to feel like me.”
“I don’t want cheesy brand photos.”
“I need photos for my website.”

Great!

BUT WTF ARE WE ACTUALLY PHOTOGRAPHING? 😂

That’s where the Concept to Photoshoot Method comes in.

Instead of immediately running to Pinterest and searching “female entrepreneur brand photoshoot ideas” and ending up with the same laptop + coffee cup + laughing-at-nothing photos everyone else has.

We dig into the actual brand. And then we start turning all of that information into visual ideas.

Concepts.
Stories.
Locations.
Props.
Wardrobe.

And eventually an actual plan for WTF you’re going to photograph.

Because that is the part I think a lot of photographers struggle with.

Not taking the photo, but coming up with the idea for the photo in the first place.

And that’s exactly what I’m teaching inside my live Concept to Photoshoot Method Workshop on October 15th.

It’s how I take a client brief and go from:
“Okay…I have all this information.”
to
“Holy s**t. I know exactly what this shoot should look like.”

If that’s the part of brand photography that makes your brain hurt then you’re exactly who I made this workshop for.

Comment WORKSHOP and I’ll send you the details. Or head to my bio to sign up.

Apparently, there are a lot of things about brand photography that can feel way more stressful than they need to.Coming ...
06/10/2026

Apparently, there are a lot of things about brand photography that can feel way more stressful than they need to.

Coming up with the ideas
Figuring out what the client actually needs
Knowing what to shoot
Leading the client
Staying on time

And yes, figuring out what the hell to charge for all of it.

I’ve felt every single one of these at some point in my career.

But the more brand shoots I’ve done, the more I’ve realized that most of that stress disappears when you have a clear process for what happens before you ever pick up your camera.

And that’s exactly what I’m teaching inside my Concept to Photoshoot Workshop on October 15th.

How to take all the information your client gives you, turn it into a clear creative direction, and walk into the shoot knowing what you’re creating and why.

If a few of these slides felt a little too familiar, this workshop might be exactly what you need.

Comment “workshop and I’ll send you the details.

Some things I’ve been thinking about lately as a photographer AND an educator...We have an incredible amount of photogra...
27/09/2026

Some things I’ve been thinking about lately as a photographer AND an educator...

We have an incredible amount of photography education available to us.

Lighting, Posing, Editing, Gear, Business & Marketing.

But there’s another part of being a brand photographer that I don’t think we talk about nearly enough, and that’s The THINKING.

Because your client isn’t necessarily showing up with a creative director, a fully developed concept and a list of exactly what needs to be created.

Sometimes they’re basically handing you their business and saying “Okay... what should we do?”

And suddenly you’re expected to have answers.

If a few of these observations made you feel slightly called out, that’s exactly why I created the Concept to Photoshoot Workshop.

We’re talking about the part that happens BEFORE you pick up the camera.

And if you’re already shooting brands or you’re a wedding, portrait, family or headshot photographer wanting to break into brand photography this is for you.

Waitlist doors open September 28th

Come learn how to think differently about your brand shoots.

Comment “waitlist” for the link

We spend so much time figuring out how we want our photos to LOOK.

But what about developing the way we THINK?

How we come up with ideas.

How we interpret what a client tells us.

How we create something that feels specific to their brand instead of repeating what we’ve done before.
That’s a skill too.

And it’s one I think we need to talk about a whole lot more in photography education.

You can be REALLY good at photography and still struggle with ideas.

Because learning how to light, pose and edit doesn’t automatically teach you how to take what a client tells you about their brand and turn it into something visual.

That’s a completely different muscle.

And if nobody ever taught you how to use it, of course it can feel hard.

It doesn’t mean you’re not creative.

It might just mean you haven’t been taught how to think this way yet.

And that’s exactly why I created the Concept to Photoshoot Workshop.

A pose tells me what someone is doing in the photo.

A concept tells me WHY we’re creating the photo in the first place.

You can have 30 poses pl

20/09/2026

Photographers, are you showing up to brand shoots without a clear concept, figuring it out as you go, and hoping something works?

You’re relying on Pinterest instead of actually thinking through the shoot.

You’re looking to your client for direction… but they hired YOU because they don’t know what photos they need.

And somehow, you end up pulling the same ideas everyone else is using and trying to make them work for your client.

And then the whole shoot just feels… off.

Here’s the thing.

Brand photography isn’t just about taking pretty photos.

It’s about knowing how to take someone’s business, their personality, their story, and turn all of that into something visual.

It’s about creating concepts that actually make sense for their brand instead of just recreating something you saw on Pinterest.

And it’s about walking into a shoot knowing exactly what you’re doing and WHY you’re doing it.

That’s where creative direction comes in.

And trust me, it’s a skill you can learn.

If you’re a photographer who wants to create more intentional, creative brand shoots that don’t look like everyone else’s, follow me.

I’m sharing everything I’ve learned about brand photography, creative direction, and creating concepts that actually bring a brand to life.

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