Nordica Photography

Nordica Photography Two-headed photography monster based in Stockholm, Sweden.
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Pic-Time's Black Friday sale is live - 30% off all annual plans for new users, plus free migration of 200 galleries.Nord...
21/11/2025

Pic-Time's Black Friday sale is live - 30% off all annual plans for new users, plus free migration of 200 galleries.

Nordica's been using Pic-Time for years for client galleries, and if you've been thinking about switching, this is the time. Sale runs until Monday, 1 December.

Sign up: https://blackfriday.pic-time.com/

Maybe this is it. Get to the Dolomites. Epic landscapes everywhere. Horses. Lago di Braies. All the bucket list stuff.An...
07/11/2025

Maybe this is it. Get to the Dolomites. Epic landscapes everywhere. Horses. Lago di Braies. All the bucket list stuff.

And in the end, it’s the simple portraits I’d want myself with my wife. Maybe the simple stuff was always the point.

Wabi-sabi is a Japanese aesthetic that finds beauty in the imperfect, particularly in art. You can go down the rabbit ho...
24/09/2025

Wabi-sabi is a Japanese aesthetic that finds beauty in the imperfect, particularly in art. You can go down the rabbit hole with that philosophy - it's worth a Google.

With that in mind, I'm putting a vision out into the world for 2026. I want to shoot a same-day black and white elopement where I literally hand over the JPEG files that same day. Warts and all.

If this resonates with you, let's talk. Bonus points if you choose to elope at my cabin in Sweden, Hop Farm Beach, located two hours north of Arlanda, which I'm hoping to host elopements at.

This set with Yuliia and Gunnar from the Dolomites last week is a perfect example of that vision in practice. These are the JPEGs - no crops, no exposure corrections, with a simple VSCO preset applied to some.

Still amazed the pocket-sized X100VI can produce files like this. An absolute beast.Here’s the story from our recent i...
23/09/2025

Still amazed the pocket-sized X100VI can produce files like this. An absolute beast.

Here’s the story from our recent in the Dolomites, because it looked nothing like this when we arrived.

It was just... grey. Flat light, no drama, and a group of landscape photographers up the hill were already packing up their tripods. We were all feeling pretty “meh.”

But we saw a sliver of a break on the horizon and decided to wait it out.

And for five minutes, we got this.

The lesson we keep re-learning: the best light often arrives the moment you’re about to give up. Wait longer.

Should have listened to my wise Swedish friends years ago when they were raving about how awesome Göteborg is. Now I kno...
22/09/2025

Should have listened to my wise Swedish friends years ago when they were raving about how awesome Göteborg is. Now I know!

Congrats Viktoria and Paul - massive honour being there for your wedding at !

8/9, On the homestretch of our Destination Hälsingland tour with the Fujifilm Sverige GFX100RF. The day was getting long...
08/09/2025

8/9, On the homestretch of our Destination Hälsingland tour with the Fujifilm Sverige GFX100RF. The day was getting long, but we had a few more stops. Next: our second Hälsingegård, Hälsingegården Erik-Anders.

When we pulled into the parking lot, I took a nap in the car. Lazy? Maybe. But Marq, Ines, and Michi probably needed the break from my voice anyway. After the rest, we were warmly welcomed by the team at Erik-Anders, and that's when something unexpected happened.

Inside the house sits an organ with serious history. Jan Johansson, from Söderala where Erik-Anders stands, composed on this exact instrument. Not just any music either - he wrote the Pippi Longstocking theme song here. The song every Swedish kid knows by heart. That organ, those keys, that room.

When Michi heard this Astrid Lindgrens Sida connection, something shifted. He sat down at the organ and music just happened. No sheet music, no plan, just his hands finding melodies in the moment. We secretly recorded him playing, and that spontaneous performance became the soundtrack for Marq Riley's film.

Sometimes the best moments are the ones nobody plans for. A nap in a parking lot leads to a musician discovering an organ that leads to a soundtrack nobody knew we needed.

To see Marq's film from our Hälsingland day, visit the link below:

https://youtu.be/KhBb2gCQp8g?si=snd0Eo6CB9qrCqik

7/9, Post-lunch at Orbaden, we took the Fujifilm Sverige GFX100RF and our tired crew to one of the coolest spots of the ...
03/09/2025

7/9, Post-lunch at Orbaden, we took the Fujifilm Sverige GFX100RF and our tired crew to one of the coolest spots of the day: Hälsingegården Gästgivars, arranged by Destination Hälsingland.

For those unfamiliar, Hälsingegårdar are the decorated farmhouses that put Hälsingland on UNESCO's World Heritage list. These 18th and 19th century farms showcase Sweden's folk art at its peak - farmers who made fortunes from flax and timber, then decorated their homes with extraordinary painted interiors. Gästgivars is one of these treasures.

The owners were amazing, letting us open doors and play. Now, I should probably talk about the camera here because that was the point - Marq Riley's video showcasing the GFX100RF. But when we entered that historic house, something unexpected happened. Ines and Michi went quiet, contemplative, almost melancholic. The weight of the old house seemed to settle on them. I told them nothing, didn't direct their emotions or actions, just let them be.

That's probably what more wedding photographers need to do - just let couples feel what they actually feel. The word "prompt" makes me want to throw my camera in a lake. We're photographing humans, not programming robots. Imagine ruining their beautiful, brooding energy with "now smile at each other!"

The difference between photography and direction? One captures truth, the other manufactures fiction. The best images come from emotions people already carry, not the ones we ask them to perform.

To see Marq's film from our Hälsingland day, visit the link below.

https://youtu.be/KhBb2gCQp8g?si=QVEqq5nxdZCerV9H

6/9, Truth be told, by this point we were running on fumes. The morning had been a grind shooting with the Fujifilm Sver...
01/09/2025

6/9, Truth be told, by this point we were running on fumes. The morning had been a grind shooting with the Fujifilm Sverige GFX100RF, and after our Saab photos on Åsberget, we needed food or we were going to get hangry with each other.

Directly beneath Åsberget is Orbaden Spa & Resort - Hälsingland's Riviera. A spa with the best view in the region, incredible food, and the best beds in the area. My plan: squeeze in 10 minutes of photos before lunch. It became 20, but just enough.

What surprised me most about the GFX100RF was the dynamic range. I could shoot straight into the midday sun and still pull detail from the shadows, which probably explains why I kept leaning into black and whites that day. Normally I shoot in BW through the viewfinder, so the JPEGs are black and white while the raws stay in colour if I need them. But these frames? The black and whites felt like magic straight out of camera. That sensor is doing some serious heavy lifting.

I didn't mention to Marq, Ines, or Michi that I've been coming here for years with my family. Particularly that sandy hill they were playing on. In summer, I watch my kids sprint down it toward the water, terrified. Winter is worse - it becomes the sledding hill of death. No injuries yet, somehow.

If you're coming through Destination Hälsingland, someone will inevitably recommend Orbaden. The rumours are true - it's as excellent as they say. Swing by for a night or two if you can.

View the full video here:

https://youtu.be/KhBb2gCQp8g?si=IVQ90QA9shrqiMwM

5/9, The tour rolled on through Hälsingland. This was a jam-packed day and we wanted to squeeze in as much as possible, ...
28/08/2025

5/9, The tour rolled on through Hälsingland. This was a jam-packed day and we wanted to squeeze in as much as possible, which meant being efficient with our route. In all my years around Hälsingland, I always thought the area near Vallsta was sneakily beautiful, and the view from Åsberget is the best in the region. So after leaving Växbo Kvarn, that’s where we headed.

The landscapes alone would have been enough, but this is where Destination Hälsingland came in and raised the stakes. Through their network, they managed to bring in a local with an absolute stunner of a vintage Saab. It was one of those awesome surprises that becomes a highlight of the story. The driver was a gem, and even crawling up Åsberget in that old car, he was completely game.

Of course, this video was about the Fujifilm Sverige GFX100RF, so that stayed front and centre. By this point in the day, I was composing frames in a way I never had before. Having the aspect ratio dial right at my fingertips unlocked a kind of spontaneous creativity I didn’t see coming.

By now, Ines and Michi were proving themselves superheroes. We had been pushing hard since 03:00 and this was only halfway through, but not a single complaint. Just pure grit. Absolute stars.

Watch the full Hälsingland video by Marq Riley at the link below.

https://youtu.be/KhBb2gCQp8g?si=klaiZ9QUKoJ3Pus_

4/9, After our morning with the horses, the next stop was one of my favourite places in Hälsingland: Växbo Kvarn. This l...
26/08/2025

4/9, After our morning with the horses, the next stop was one of my favourite places in Hälsingland: Växbo Kvarn. This little gem near Bollnäs is somewhere I’ve taken my kids for years, and it’s been made even more special this year with new operators breathing life back into it.

I was photographing this entire project with the new Fujifilm Sverige GFX100RF, and by this point I was blown away. People had warned me about slow autofocus, but it hadn’t missed a single shot all morning. Not one.

When we arrived at Växbo Kvarn, Marq (filming), Ines, and Michi were finding their rhythm despite being tired. There wasn’t a clear plan, just curiosity, and somewhere in that wandering it all clicked. The couple’s energy was unexpected and a little mysterious, almost like we’d stumbled into shooting our own Bergman short. It made every frame more intriguing, and left us excited to see what they would throw at us next.

Destination Hälsingland connected the dots for us to be there. Could have spent the whole day in that magical spot, but the tour had to continue.

If you're curious to see the full video we made, check out the link below for the full version:

https://youtu.be/KhBb2gCQp8g?si=dytvqicE4_lOUPxt

3/9, After our 03:00 sunrise session and a bit of rest, we headed to our first proper stop: Hälsinge Ridupplevelser.I've...
22/08/2025

3/9, After our 03:00 sunrise session and a bit of rest, we headed to our first proper stop: Hälsinge Ridupplevelser.

I've always noticed these Icelandic horses tucked away in the forest here. Somehow they've become synonymous with Hälsingland for me. So through Destination Hälsingland, we arranged to meet Karro, the owner, who was incredibly hospitable and literally handed us the reins to photograph her horses.

We were only there 30 minutes, but Ines and Michi were game for anything, and this quick forest stop ended up being exactly what the film needed.

Shot on the Fujifilm Sverige GFX100RF. Film by Marq Riley. Link below for the link to the full video - worth watching whether you're interested in the camera or just curious about Hälsingland.

https://youtu.be/KhBb2gCQp8g?si=z5W2NYjpyO6sofO5

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