27/08/2020
This project began to be developed at the beginning of the year, but then a pandemic struck, and now it is already August. The client has a need to make an advertisement for a limited series of cupcakes for September 1st (Knowledge Day). A simple idea was born: a satisfied schoolboy is carrying a huge cupcake.
The shooting was divided into two days: the model and the cupcake were filmed separately.
On the first day we filmed the boy Vlad. He was tasked with holding an imaginary cupcake in his hands and taking a step back and forth. At first we gave him a paper cylinder as a dummy, but this idea was quickly abandoned. Instead, every few takes we let him hold the flower pot in the studio to feel its weight - this allowed us to achieve realistic posture and make the final shot more believable.
I didn't expect to make a “perfect” shot inside the camera, so I shot using a tripod, rhythmically pressing the button. This allowed me to capture different variations in hand positions, facial expressions, and walking phases. I took 300+ frames home to make one picture out of them.
On the second day, I shot a cupcake at a client's office. It was necessary to repeat the light scheme of the first day, while observing the scale (in the final picture, the cupcake should be much larger than its real size), so that the lighting characteristics on the boy and on the cupcake were the same. On-camera flashes were used as stripboxes, and a studio flash with a standard reflector imitated a 120-cm octobox.
Lighting Breakdown:
Godox Gemini GS300II with octagon (120 cm) as key light.
Godox Quicker 300D and Godox Gemini GS300II with gridded stripboxes (160x35 cm) as rim lights.
Godox Gemini GS300II with softbox (120x80 cm) bounced from the ceiling as fill light.
Camera Specs:
Canon 5D Mark II
Tamron 28-75mm f/2.8 @ 75mm
f/8
1/200
ISO 100