Mafra Minifigs Team

27/04/2026

21/04/2026

O estudo RepTrak 2026 acaba de revelar as marcas que conquistam maior confiança global, num momento em que a reputação se afirma como fator decisivo na escolha dos consumidores.

A análise, conduzida pela consultora RepTrak, avalia as empresas segundo três dimensões — emocional, racional e comportamental — e atribui uma Reputation Score que este ano voltou a subir, atingindo uma média global de 74,6 pontos.

De acordo com o MarketingDirecto, a LEGO volta a ocupar o primeiro lugar do ranking, com 78,2 pontos. A marca dinamarquesa mantém assim a liderança que já tinha conquistado no ano anterior. A mesma fonte refere que a Adidas surge na segunda posição, depois de subir da sétima para a vice-liderança, com 78,06 pontos. O pódio f**a completo com a Samsung, que mantém uma presença consistente entre as marcas mais reputadas do mundo.

LEGO

16/04/2026

https://www.facebook.com/share/1ak1jWdRGa/

05/04/2026

23/03/2026

In 1973, Swedish designer Rolf Lagersson and Danish designer Niels Hartmann were tasked with creating a unified global identity for LEGO. At the time, the company used various logos across different international markets, which diluted its brand recognition. Hartmann and Lagersson developed the iconic red square logo featuring the white, bubble-style "LEGO" typeface outlined in black and yellow. Their design was revolutionary for its simplicity and versatility, ensuring the brand stood out on toy shelves worldwide. By harmonising the visual language, they helped transition LEGO from a regional European success into a global household name. This design was so effective that it remains the core of the company’s identity today, having only received minor digital refinements in the late 1990s.

While Hartmann and Lagersson defined the brand's graphic face, the physical face of the company arrived five years later. In 1978, LEGO designer Jens Nygaard Knudsen created the original Minifigure. Godtfred Kirk Christiansen, the son of LEGO's founder, played a vital role as its co-inventor. As the company’s head, Godtfred was the visionary who insisted that LEGO needed a "soul" a human element to inhabit the brick world. Knudsen spent years refining the scale and articulation of the figure, ultimately deciding on the classic yellow skin tone and "dot" eyes to ensure a friendly, universal appeal that transcended race and gender. His creation transformed the LEGO system from a static building toy into a storytelling platform, providing a human element that perfectly complemented the bold, modern branding established by Hartmann and Lagersson earlier in the decade.

26/02/2026

Quase, quase ...

16/01/2026

No CES 2026, a maior feira de tecnologia de consumo do mundo, realizada em Las Vegas, EUA, a LEGO apresentou o “LEGO SMART Play”, um sistema de peças que integra sensores, luzes e sons, reagindo às interações das crianças de forma imediata.

As peças incluem sensores, LEDs e altifalantes que lhes permitem responder às ações dos utilizadores em tempo real, mantendo a experiência física de montagem sem recorrer a ecrãs.

LEGO

09/01/2026

TOP

20/11/2025

https://www.espn.co.uk/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade

Ahead of Sunday's Miami GP, Lego turned 4 million bricks into life-size F1 cars for the drivers' parade.

18/11/2025