15/07/2026
Conversion API (CAPI) is a Meta (Facebook & Instagram) technology that sends your website's conversion data directly from your server to Meta, instead of relying only on the browser (Meta Pixel)
For example:
Meta Pixel: Sends data from the user's browser.
Conversion API: Sends the same data directly from your server.
Benefits of Conversion API:
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More accurate conversion tracking.
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Better tracking for iPhone (iOS) users.
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Improved ad optimization.
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More reliable ROAS and conversion reporting.
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Reduces data loss caused by browser restrictions, ad blockers, or cookie limitations.