SIGMA Pakistan

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SIGMA Pakistan Since 1961, Sigma has worked towards a single, simple goal: To imagine, and develop, the technologies that will allow the attainment of the perfect image.

SIGMA is a leading brand known for high-quality cameras, lenses, and photographic accessories, empowering creators with precision and innovation for exceptional clarity. It’s a commitment we’ve made, and honored since day one. It’s evident in our collaborative design process that unites R&D, manufacturing, marketing, sales, and service. It’s evident in our standards—above and beyond industry norms—requiring 100% of our lenses be analyzed by our proprietary ultra-high definition sensors and approved before leaving our factory. And its evident in our final products, built with premium materials, and known worldwide for quality and performance. Photography is all we do. And it’s all we’ve done. So you can rest assured that it’s something we know extensively and care deeply about. We don’t have Super Bowl commercials. And paid celebrities don’t endorse our products. But professionals, and people who really know photography, always have something positive to say. Which is just how we want it. We want to be known for the quality of our products, not just the quality of our promotions. And for decades the pros have come to rely on Sigma for reliability, selection, and innovation. They’ve shown their support by always coming back. They know they can trust their art to us. And so can you. Your equipment is an extension of you. You need it to deliver consistently, and flawlessly. And that is a responsibility we take very seriously. We want to deliver the technology that allows our customers to take their photography wherever inspiration takes them.

28/09/2026

"Sigma has established Sigma Aizu Farm Corporation in the spring of 2026 and began agricultural initiatives centered on rice cultivation in the Aizu region.

As a company that has been long supported by the nature and people of Aizu, Sigma aims to further clarify its commitment to regional contribution and to a manufacturing philosophy that coexists in harmony with the natural environment.

Future updates and details regarding this initiative will be announced on Sigma's official website.

Movie Credit: "

28/09/2026

A project that brings together vehicles and horseback riding creates a uniquely complex production workflow, where timing, coordination and adaptability are essential. Follow the making of an automotive commercial in which flexibility in shot composition is paramount.

The Sigma AF Cine 28–105mm T3 FF delivers the speed, precision and versatility required to meet the demands of fast-paced commercial filmmaking. Its expansive zoom range enables rapid reframing without compromising image quality, while the ability to transition seamlessly from a manually operated cine configuration to agile, run-and-gun autofocus shooting provides unmatched creative freedom.

Keith - DOP - /
Dan - 2nd DOP/BTS - / .uk
Sergiu - Driver - /
Simone - Horse Rider - /
Lloyd - Photographer - /
Ellis - 2nd BTS/help - /
Jack - Car Camera Rigger (Also from Tilta) - / .charge
Flo - Horse helper - /
Angie - Horse owner - /
TPLS Ltd - Rental company - /
Judy - helper - / .judyxo "

25/09/2026

"
A project that brings together vehicles and horseback riding creates a uniquely complex production workflow, where timing, coordination and adaptability are essential. Follow the making of an automotive commercial in which flexibility in shot composition is paramount.

The Sigma AF Cine 28–105mm T3 FF delivers the speed, precision and versatility required to meet the demands of fast-paced commercial filmmaking. Its expansive zoom range enables rapid reframing without compromising image quality, while the ability to transition seamlessly from a manually operated cine configuration to agile, run-and-gun autofocus shooting provides unmatched creative freedom.

Keith - DOP - /
Dan - 2nd DOP/BTS - / .uk
Sergiu - Driver - /
Simone - Horse Rider - /
Lloyd - Photographer - /
Ellis - 2nd BTS/help - /
Jack - Car Camera Rigger (Also from Tilta) - / .charge
Flo - Horse helper - /
Angie - Horse owner - /
TPLS Ltd - Rental company - /
Judy - helper - / .judyxo "

"
"

25/09/2026

"A project that brings together vehicles and horseback riding creates a uniquely complex production workflow, where timing, coordination and adaptability are essential. Follow the making of an automotive commercial in which flexibility in shot composition is paramount.

The Sigma AF Cine 28–105mm T3 FF delivers the speed, precision and versatility required to meet the demands of fast-paced commercial filmmaking. Its expansive zoom range enables rapid reframing without compromising image quality, while the ability to transition seamlessly from a manually operated cine configuration to agile, run-and-gun autofocus shooting provides unmatched creative freedom.

Keith - DOP - /
Dan - 2nd DOP/BTS - / .uk
Sergiu - Driver - /
Simone - Horse Rider - /
Lloyd - Photographer - /
Ellis - 2nd BTS/help - /
Jack - Car Camera Rigger (Also from Tilta) - / .charge
Flo - Horse helper - /
Angie - Horse owner - /
TPLS Ltd - Rental company - /
Judy - helper - / .judyxo "

"
"

12/09/2026

"Rounding out the F1.2 lineup across wide-angle, standard, and medium-telephoto focal lengths

With the arrival of 85mm F1.2 DG | Art, the Sigma F1.2 Art Series is finally complete with three lenses, together with the 35mm F1.2 DG II | Art and the 50mm F1.2 DG DN | Art.
Outstanding optical performance that delivers high resolving power across the entire focus range from the maximum aperture. Fast, high-precision AF made possible by dual HLA. And a compact, lightweight body that ranks among the best in its class.
Backed by the advanced design and manufacturing technology Sigma has cultivated over the years, the overwhelming presence and spatial depth created by these three uncompromising lenses render your work all the more striking.

Sigma 35mm F1.2 DG II | Art
Further improved optical performance and operability condensed into a compact, lightweight body.

Sigma 50mm F1.2 DG DN | Art
The ultimate Art F1.2 that transforms everything it captures, and even the shooting experience itself, into something special.

Sigma 85mm F1.2 DG | Art
Overwhelming rendering power and unprecedented mobility."

09/09/2026

"65th Anniversary Message

On the Occasion of Our 65th Anniversary
On September 9, 2026, Sigma celebrates its 65th anniversary.

Our company was one of the last to enter an industry once so crowded with camera and lens manufacturers that it was said a brand existed for almost every letter of the alphabet. Over the decades, fierce competition and shifts in the market and business environment forced many to withdraw. That Sigma has been able to maintain its independence and continue operating to this day is entirely due to the generous support of everyone connected to us, for which we are deeply grateful.

First and foremost, I would like to express my sincere thanks to our customers who use and love our products. Although our products and services may have fallen short at times, your unwavering support has been our greatest source of strength. The stern feedback we received on occasion served as invaluable lessons that fueled our growth. We are also profoundly grateful to our dealers, business partners, and suppliers for their many years of support in sustaining our business, as well as to the local communities where we operate for their warm understanding and encouragement. Sigma exists today because it has been nurtured and supported by so many of you.

Guided by the philosophy of our founder, Michihiro Yamaki--""For Happy Moments,"" reflecting his belief that photography accompanies people in their moments of happiness--we have strived to create products that are not only of high quality and performance, but also innovative, original, and beautiful. None of this was ever easy, but we feel we have been guided here by the sheer fascination of photography and filmmaking. Working within a field so deeply rooted in culture and art makes us feel truly fortunate.

While technological innovations continue to transform the nature of photography and video, their core significance has not faded--if anything, it has become even more vital to humanity. As we look ahead, we will continue our daily efforts while reflecting on the role Sigma should play, and how we can contribute to the development of photographic and visual culture, social peace, and human happiness.
With heartfelt gratitude for all your support,

Kazuto Yamaki
Sigma, CEO

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Video Direction: Daihei Shibata
Music: Cornelius
Creative Direction: Ichiro Iwasaki
Video Production: WOW inc.
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"

"NEW: 85mm F1.2 DG | ArtSigma is pleased to announce the Sigma 85mm F1.2 DG | Art, a large-aperture medium-telephoto len...
08/09/2026

"NEW: 85mm F1.2 DG | Art

Sigma is pleased to announce the Sigma 85mm F1.2 DG | Art, a large-aperture medium-telephoto lens for full-frame cameras that combines unparalleled rendering power with a compact, lightweight design.

At 85mm, a focal length widely regarded as ideal for portrait photography, the lens achieves Sigma's brightest-ever F1.2 aperture while also delivering outstanding portability, and will be available beginning September 30th, 2026.


-Overwhelming resolving power
-Beautiful bokeh that makes the subject stand out
-Designed to minimize flare and ghosting
-The smallest and lightest in its class for an 85mm F1.2
-Fast and quiet autofocusing with dual HLA
-The pride of a creative tool: the high build quality of the Art line
-Designed to minimize focus breathing
-Various shooting assist functions
-Dust- and splash-resistant structure*1 and water- and oil-repellent coating

Available mounts: L-Mount, Sony E-mount
Launch: September 30th, 2026　　

*Product appearance and specifications are subject to change.
*L-Mount is a registered trademark of Leica Camera AG.
*This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation."

"NEW: completely redesigned lens filter lineup for enhanced performanceSigma is pleased to announce the renewal of Sigma...
08/09/2026

"NEW: completely redesigned lens filter lineup for enhanced performance

Sigma is pleased to announce the renewal of Sigma's filter series for interchangeable lenses. The entire lineup has been completely redesigned to achieve further performance improvements. Additionally, the design and packaging have been updated to align with Sigma’s new visual identity, introduced in 2025.

Four filter models will be released on November 5th, 2026: the Sigma WR Ceramic Protector PTC-21, a ceramic protector offering exceptional impact resistance; the Sigma WR Protector + UV PUV-21, featuring UV protection and water- and oil-repellent coating; the standard Sigma Protector LPT-21; and the Sigma WR Circular PL Filter CPL-21, a circular polarizing filter with water- and oil-repellent coating.


-Completely redesigned construction
-New exterior design and packaging
-Verified compatibility with all Sigma lenses

Product Name:
Sigma WR Ceramic Protector PTC-21
Sigma WR Protector + UV PUV-21
Sigma Protector LPT-21
Sigma WR Circular PL Filter CPL-21

Launch: November 5th, 2026　　

*Product appearance and specifications are subject to change without notice."

"NEW: Sigma 20-60mm F2.8-4 DG | ContemporarySigma is pleased to announce the “Sigma 20-60mm F2.8-4 DG | Contemporary,” a...
08/09/2026

"NEW: Sigma 20-60mm F2.8-4 DG | Contemporary

Sigma is pleased to announce the “Sigma 20-60mm F2.8-4 DG | Contemporary,” a standard zoom lens for full-frame cameras, covering an ultra-wide 20mm to a standard 60mm.

Designed to deliver both a wide-angle perspective and exceptional portability, this lens packs uncompromising sharpness and impressive close-up capabilities into a palm-sized design.
This new lens option from Sigma is designed to maximize the mobility of full-frame systems, and will be available on Wednesday, September 30th, 2026.
*1 The figure is for L-Mount.


-20-60mm: Freedom to compose
-Bringing 20mm into your everyday
-Consistent high optical performance across the entire zoom range
-Macro capabilities for versatile expression
-Designed to minimize flare and ghosting
-Fast and quiet autofocusing with HLA system
-Minimal focus breathing
-Dust- and splash-resistant structure*1 / water- and oil-repellent coating

Available mounts: L-Mount, Sony E-mount
Launch: September 30th, 2026　　

*Product appearance and specifications are subject to change.
*L-Mount is a registered trademark of Leica Camera AG.
*This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation."

Address

Camera Market, 86 Chamberlain Road, Nisbat Rd
Lahore
54000

Telephone

+923041111244

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