31/08/2026
// Project showcase series 5/10 - Milo Islamabad Marathon 26
A full-fledged creative campaign. More than two months of non-stop run & gun action.
Kicked off the campaign with pre-race hype videos featuring the Speed Squad chapter to set the tone for whatโs coming.
While we were at it, we rewrote the marketing formula with unorthodox shoutouts Instead of old school countdown infograpgics as fillers, idea was to spread the word as wide as possible.
As the big day was getting closer, BIB collection days meant no slowing down. For three days straight, we did nothing but raise eyebrows.
Shoot. Edit. Post. No Questions Asked!
Then came the Action Phase, with route recce runs and shakeouts
The assignment was to capture the intensity building up to race day, and boy, did we deliver!
Not just action. We captured team moments. The pressure. The planning. The energy building up to race day.
Then finally came the Race day Ex*****on.
We did absolutely nothing but go all guns blazing.
All the hours spent planning the shoot had to pay off, and it did.
The ground was chaotic. 7,000+ athletes running around, moments unfolding left, right and centre.
Our team stood their ground, stayed locked in and missed zero moments.
While the on-ground action was unfolding, we kept the digital side alive and crushing. Our social media skills brewed mad results.
As the race track got empty, our machines were still warm which brought us to the post-production Madhouse.
55 highly produced videos and carousels went up and running, in just 10 days post race and performed like never before.
But this wasnโt just about putting out content.
It was about keeping the needle moving, from the first hype video to the final post.
It was One hell of a campaign.
This wasnโt just coverage.
This was operating under pressure. At scale.
๐ ๐๐๐๐ฎ๐๐ถ๐ฟ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป๐
Men of Action.
