29/06/2026
Today in Memorestored History:
R. Lapid's Premium Chicharon.
(Some contents are excerpted from their website.)
In 1974, the business was started by Filipino entrepreneur Mr.Rey Cruz Lapid along with his wife Violeta dela Fuente at a small stall carrying the name LAPID'S BARBECUE,at R.Hidalgo St.Quiapo Manila. Store was such a hit as evidence by patronizing customers (kinukuyog at pinagkakaguluhan) and selling about 120-200 kgs, or around 4,000 sticks of barbecue a day.
In 1981, Rey opened a Filipino restaurant, with the name LAPID'S Restaurant Bar-b-que & Filipino Food, in San Francisco California, USA. Being the over-all and only manager/worker in the restaurant, restaurant didn't last long.
While still in the USA, Rey worked at Auto Specialists Manufacturing Corp. in St. Joseph, Michigan.
In 1982, EL REY COCKTAIL CHICHARON was registered as a Food Processing Industry under the NACIDA (National Cottage Industries Development Authority) law.
In 1996, R.Lapid's Chicharon & Barbecue was Included in the file of the National Library as Registered Copyright Claimant; the slogan "Laging Bagong Luto" was born; To meet the expectations of its consumers, R. Lapid's consistently serves deliciously tasty barbecue and crispy newly puffed chicharon at its best quality. The taste of the vinegar that go with the chicharon was improved by cooking and adding fresh garlic. Additional "chili" chicharon was offered to its customers and was accepted with notable commendations.
(Photos are sourced from their official website and restored by Memorestore .)
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R. Lapid's Chicharon is the pinnacle of quality Chicharon, every bite a delight, and true to the Filipino taste.
