31/05/2026
Building something that’s in line with your values, your secret sauce and what you love about humanity is the coolest thing ever. It’s also so fricking hard. Small business owners are a different breed, I have so much respect for anyone daring to give it a real crack.
My attempt to not write war & peace. If you wanna hear more sign up for my newsletter.
If you asked me in the street “hows the business going?” I would say something like “good, but busy, but good. I’m so grateful”. But what I could actually say is...
- There is no greater thing than envisioning something that doesn’t exist, telling people about it, getting blank stares, creating it and people going “ohhh that’s what you meant!”. Manifesting creative intention is an endless source of passion and fuel for me, I’m so lucky to call this work.
- There's nowhere to hide. You are confronted with your whole messy self on a daily basis. I’m a really bloody good employee and leader when I work for someone else, but working for myself? I’ve had to dig deep into my why often and face some very uncomfortable truths.
- It’s super lonely sometimes. It’s nice to not have to compromise with others and lead everything, but it can be a lonely time building on your own so I’m looking at ways of expanding in year 2.
- When I feel like something is too big, scary or outside of my skillset (imposter) then I get excited. I know it’s something that’s asking more of me and will one day be a normal thing.
- Rejection is par for the course. Ghosting is the worst. Rejection I can take, I'm not cheap and not always the right option, it’s the ghosting that’s pretty hard to deal with.
- You wear all of the hats and some you suck at wearing. When you’re building from scratch, there’s a lot of things that need setting up. Screaming at the computer doesn't help.
Some weeks are balanced, some I work 80 hours, some I’m winning and some I ask why on earth did I decide to do this. It’s an absolute rollercoaster that is eerily similar to parenting.
What I get to gift families is ultimately a piece of my heart, and for that Im forever grateful.