SJ Creative - Sarah Booher

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SJ Creative - Sarah Booher

Powerful Portraits & Brand Photos
For businesses doing good in Aotearoa

People-focused photographer 📸
For businesses doing good in Aotearoa
✨ Empowering headshots
✨ Team photos
✨ Personal branding
✨ Marketing imagery

25/09/2026

Forever in awe of talented friends. ✨ In July I got to take part in a Founders Retreat by . Until you slow down you don't realise how much you need to recharge. It was a wonderful long weekend spent reflecting, connecting with old friends and new ones, and refocusing on how I want to run my business (and live my life!).

Sam, I'm always so impressed with how you hold space, the insights you bring, and how you weave together psychology and wellbeing with the practicalities of running a business. Thank you as always for your wisdom, accountability, and for seeing to the heart of things. ❤️

📸 Some highlights from our time in Taupō 📸
Sam's next retreat is coming up in November.

04/09/2026

I'm looking forward to traveling down to Ōtautahi Christchurch next weekend for the annual NZ Society of Translators & Interpreters conference with .

This industry has such incredible people! I was grateful to photograph the event last year and was blown away by the depth of expertise and caring present in every single keynote, breakout session, and discussion. This type of work is so important, especially for vulnerable communities who rely on translators and interpreters in times of stress or hardship (eg at a hospital bedside, in the legal system etc).

Can't wait to see everyone again and support this mahi.
📸: Some highlights from 2025 conference in Wellington at .

27/08/2026

Every time I see these pink bins around town I get so happy. 😍 It has been such a treat to go to events like the ballet, Ed Sheeran, Beervana, Cuba D**a, over the past few years and see how little waste there is because of the .nz reusables system!! 🔄 🌏

When we were starting Reusabowl (reusable takeaway containers biz) back in 2019, I remember the idea of a city-wide reusables system and commercial washing facility felt like a far-off dream! I am SO so impressed with the incredible people behind Fill Good who have never let that dream of a waste-free Aotearoa falter and who have championed this solution (and many others before it) into being!

It was such a career highlight to do this product/facility photography for them last year and it felt like a pinch me moment.

Give Fill Good a follow, hire them for your next event, and show your support by choosing to reuse. Many small choices make big change. 🎉🎉 Go team go!

06/08/2026

Such a treat to photograph the Connecting for Change conference last week with and . The event brings together community, health and social service providers from across the motu.

This is my third year and it just keeps getting better. I'm in awe of the resilient people behind these organisations and not-for-profits and the change they're making in our communities.

A particular highlight for me this year was getting to hear keynotes from several wāhine Māori entrepreneurs (doing AMAZING things!). And also about 'Bro Talk' a campaign that's bringing mental health and nervous system regulation support to men to help reduce whānau violence. There was also a political panel with all parties represented and a unique breakout session where representatives from 10 government agencies sat at round tables and invited discussions.

Thanks for having me team!

28/05/2026

Bees! On the roof!

Perks of the job 📷 and yet another bonus of working at .co coworking space — is getting to see things like this!

Last week we got to check out the new urban hives that have landed atop 57 Willis.

rescues bees from around the city and rehomes them to rooftops near you. They turn underutilised space into a biodiversity asset. As a business, school or residence you can get a ‘rental hive’ where they take care of all the details, and you get to enjoy the biodiversity bees bring. Beehives can even contribute to your business’ Green Star Certification. How cool.

I’m in love 🐝😍🐝

Big thanks to Jessie from the team for the tour.

15/05/2026

Another excellent event this week hosted by 📸✨

“1 Sector, 6 Parities Respond” was a political panel on the future of Aotearoa’s community sector ahead of the next election. Glad to see all parties engaging in this important discussion.

Community Networks Aotearoa is an umbrella organisation for local community networks — with members from not-for-profits and voluntary social service organisations all over the country. If you work in the sector and aren’t connected to their incredible events and resources yet, check them out.

Thanks for having me team!

05/05/2026

Playing around with self portraits and new backdrops this week.

I’ve been feeling the change of seasons lately — adjusting to shorter days, slower nights, a shift in energy, and remembering it’s okay to not always be busy.

This colour felt fitting for cozy season on the horizon. Autumn is here. 🍷🍁🍂🍓♥️

25/04/2026

The gorgeous Milica rocking the reds at our latest photo pop-up at .day__cleanbeauty. ❤️💄Milia is a marketing-comms and sustainable storytelling expert, and a mum!

Need fresh photos, or looking for a thoughtful Mother’s Day gift?

Our next pop-up is just around the corner — 14 May. Come get a personalised makeup + photo session, OR treat a mum in your life with a unique self care experience.
https://www.sjcreative.co.nz/powerportraitseveryday

Thank you Milica for a fun session. We absolutely love how these photos turned out!

24/04/2026

This month wraps up the launch of book: Voices for Climate Solutions in Aotearoa 🌏📖
I’m incredibly proud to be part of this project, photographing the Welly-based authors for their chapters with .bvg

Such a treat to reconnect with everyone last month for the Welly launches too. Here are some favourites 📸from events at Parliament, .co, and the new central library .

If you missed the in-person book tour — the team is hosting an online book launch next Tues 28 April at 7.30pm NZT! And you can still go out at grab a copy at your local 📚

Join the online launch for a kōrero with Olympic pole-vaulter and book foreword author, Eliza McCartney , and members of the KiC team Tessa Vincent, , John Lang , Nick Morrison .

Huge congrats to the team for all the hard work you’ve put into this launch. I know this book (and your work) will continue to have a ripple effect far beyond today!

22/04/2026

Continually inspired by the people who come to the .day__cleanbeauty pop-up!

This is Dr Juhaina Al Ruheili 😍 .juhainaa

Juhaina is a hormone expert who specialises in holistic women’s health.

She’s supporting women in all stages, and especially those 35+ to navigate peri/menopause so they can reclaim their energy, confidence and sense of self.

Originally from Oman, she came to NZ and initially trained as a GP before embarking on this journey. She is also a palliative care doctor, and an incredible mother!

She runs her own clinic called Sakina — a safe haven where women can reclaim their intimate health and well-being.

Juhaina, thank you for the incredible contribution you’re offering the world through your mahi.

Next makeup + pop-up .day__cleanbeauty — 14 May. Link in bio.

Address

Wellington

Website

http://www.sjcreative.co.nz/, https://sjcreativebook.as.me/

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