07/10/2026
✨ Flashback to Oct 2017 🌟
I was living in London and my friend Wendy wanted some photos for a work project. She had access to this high-rise office building with the most incredible views across the city, so naturally… we made the most of it 📸
At the time, I was working in a bank and climbing the corporate ladder, doing years at night classes in studio photography, pregnant with my first baby… and quietly building a photography side hustle. I launched my website, got some business cards printed and put myself out there. Gulp it was scary.
Social media was becoming more mainstream, LinkedIn was growing and I was starting to see how much good photography could influence how people showed up professionally online.
I was also noticing something that really stayed with me.
There were so many brilliant women around me who had so much to offer, but sometimes their work and achievements weren’t as visible as they could have been.
Often, they just weren’t the type to shout about themselves or put themselves forward.
And I remember thinking that I wanted to help women feel more confident about being seen, recognising their own value and putting themselves out there.
Fast forward 9 years…
Two kids.
A move from London to New Zealand.
A completely different life.
And photography became my focus and the thing I was doing full-time.
Funny how life works.
Looking back at this photo now, I can see the beginnings of so much of what I’m passionate about today — helping people feel confident, be seen and show up in a way that feels like them.
Oh, how life has changed… ❤️
And a big shout out to my London friends who helped me develop my craft, supported me, and then shared their photos which lead to new clients coming in.
You were the very beginning of this photography journey, and I’m so grateful. 📸❤️