Oliver Weber Photography

22/05/2025

Behind the Scenes | Real Meals Campaign

In a time when so much is inauthentic, this campaign is proudly real, just like the product.

We went deep into the New Zealand wilderness with Real Meals founder and adventure legend Nathan Fa'avae, who cooked up a fresh Tom Kha G*i using raw ingredients, which is exactly the way each Real Meals pouch starts its life before being freeze-dried.

The concept? Show that even in a remote alpine setting, you can end the day with something that feels like it was made by your own personal chef, because in a way, it was.

For the shoot, we didn’t fake a thing. Real food. Real people. Real location. Because when the adventure is real, the food should be too.

Even in this remote mountain setting, Nathan cooked up a mean feast. We opened a few pouches of the real thing to compare. Can you guess which version we preferred?

Thanks to Wayne and Eli at Pizzini Productions Ltd for the behind the scenes video

https://youtu.be/7AVS42mu_YU

https://oliverweberphotography.com

Nathan Faavae
Real Meals
Wayne Johnson

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https://www.behance.net/gallery/184060351/IF-YOU-dont-SEEK

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