10/06/2026
I think photographers are often taught to focus on the visible things first.
The camera gear.
The presets.
The editing style.
The Instagram feed.
But the thing clients remember most is usually how you made them FEEL.
Did they feel comfortable?
Did they feel guided?
Did your communication feel warm and easy?
Did the process feel personal instead of transactional?
One of the biggest mindset shifts I’ve had in business came through Rachel Traxler’s Client Connection Course. It genuinely helped me look at the “in between” moments of business — the emails, the client journey, the way people experience working with you — and realise how important those things really are.
Rachel also has so many incredible resources depending on what area of business you struggle with:
• Email templates
• Posing guides
• Workflow education
• Website resources
• Business templates and systems
Highly recommend checking out the Passion to Profit Guide if you’re feeling like your work is technically good… but something still feels missing in the overall experience.
https://kathrynbamber--racheltraxlerr.thrivecart.com/passion-to-profit/