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PROGEAR SPOTLIGHT: Nikon D810 + Carl Zeiss Distagon 21mm F/2.8Nikon’s D800 series are regarded as some of the best DSLRs...
30/10/2026

PROGEAR SPOTLIGHT: Nikon D810 + Carl Zeiss Distagon 21mm F/2.8

Nikon’s D800 series are regarded as some of the best DSLRs ever made, and the D810, while often an overshadowed middle child, is no exception.

Although it was discontinued in 2019, this beast is unequivocally tried and tested. The immense range of F-mount lenses means you can make the most of its remarkable 36MP sensor and low-light performance.

The Zeiss Distagon 21mm f/2.8 is a hefty all-metal, manual-focus lens. With exceptional colour control thanks to the Carl Zeiss T* anti-reflection coating, and its wide aperture is suited to working in low-light, this lens does exactly what you expect from Carl Zeiss lenses: it delivers.

Shot by: CHARLOTTE

Tom PilstonSkegness Beach, Summer of 1999
28/10/2026

Tom Pilston
Skegness Beach, Summer of 1999

PROGEAR SPOTLIGHT: Hasselblad X2D 100CAn unrivaled merge of form and function, the X2D 100C establishes itself as Hassel...
22/10/2026

PROGEAR SPOTLIGHT: Hasselblad X2D 100C

An unrivaled merge of form and function, the X2D 100C establishes itself as Hasselblad's flagship mirrorless medium format camera.

A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design. The X2D 100C combines groundbreaking engineering with a craftsman’s touch.

We currently have a couple in our secondhand cabinet, feel free to come check them out!

Francesca WoodmanUntitled, Rome, Italy, 1977-1978
21/10/2026

Francesca Woodman
Untitled, Rome, Italy, 1977-1978

PROGEAR SPOTLIGHT: Kodak Portra 400Originally introduced in 1998, the Kodak Portra series has become *the* quintessentia...
16/10/2026

PROGEAR SPOTLIGHT: Kodak Portra 400

Originally introduced in 1998, the Kodak Portra series has become *the* quintessential film stock.

Portra is actually quite new considering Kodak has been around since the late 1800s, and yet it has become the most popular film on the market. With excellent skin tones, tasteful saturation, and fine grain, this is a film that meets any professional’s expectations while also being forgiving to any beginner.

It feels grounded without sacrificing its cinematic and nostalgic appeal.

Shot by: CHARLOTTE

Julius ShulmanCase Study House  #22, 1960
14/10/2026

Julius Shulman
Case Study House #22, 1960

PROGEAR SPOTLIGHT: Rolleiflex Hy6 mod2We are clearly fans of the hybrid medium-format cameras around here.While analog a...
08/10/2026

PROGEAR SPOTLIGHT: Rolleiflex Hy6 mod2

We are clearly fans of the hybrid medium-format cameras around here.

While analog and digital are two different beasts entirely, the Rolleiflex Hy6 mod2 excels at both, making it one of the most versatile cameras ever.

Also known as the Leaf Digital AFi and Sinar Hy6, the unit came with a 56MP digital back (with an internal rotating sensor), a 6x4.5 and 6x6 film back. With its mount supported by two of the best lens manufacturers in history (Carl Zeiss and Schneider Kreuznach), it is the most advanced medium format SLR camera ever made.

Shot by: ASTON

Shulan WangGolden Dreams  #11, 2022
07/10/2026

Shulan Wang
Golden Dreams #11, 2022

PROGEAR SPOTLIGHT: Mamiya 645AFD KitCurrently available in our secondhand cabinet, the Mamiya 645AFD is by no means a li...
02/10/2026

PROGEAR SPOTLIGHT: Mamiya 645AFD Kit

Currently available in our secondhand cabinet, the Mamiya 645AFD is by no means a lightweight kit, but the quality you get from the images is outstanding.

With three lenses and both the 120 film back and Phase One P45 39MP digital back, this is a medium format camera that bridges film and digital workflows. The digital back even has a shutter count under 3000, which is rare for this type of workhorse.

These test images were taken using Kodak Portra 160 on film back around our showroom, so this will be a familiar sight to a good amount of you.

Flick us a message or pop in store to have a look!

Chris Steele-PerkinsBoarding Houses, Blackpool, 1980-9
30/09/2026

Chris Steele-Perkins
Boarding Houses, Blackpool, 1980-9

Address

34 Ethel Street
Auckland
1025

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 10am - 3pm

Telephone

+6495295055

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