11/06/2026
๐๐ฒ๐น๐น๐ ๐ฐ๐ฎ๐บ๐ฒ ๐๐ผ ๐ต๐ฒ๐ฟ ๐๐ต๐ผ๐ผ๐ ๐๐ถ๐๐ต ๐ฎ ๐น๐ถ๐๐. ๐ก๐ผ๐ ๐ผ๐ณ ๐ผ๐๐๐ณ๐ถ๐๐. ๐ข๐ณ ๐๐ผ๐๐ฐ๐ต๐ฝ๐ผ๐ถ๐ป๐๐.
LinkedIn profile. Email signature. Website about page. Pitch documents. Speaking bio. Google Business profile. WhatsApp business profile.
Seven places where her image would show up before anyone read a word she had written.
Research from Princeton University shows people form a competence judgment from a face in under 100 milliseconds. That judgment is not happening once. It is happening every time a potential client encounters your image, across every platform where you appear.
๐ ๐ผ๐๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐๐ฒ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฝ๐ต๐ผ๐๐ผ๐ ๐ถ๐ป ๐ผ๐ป๐ฒ ๐ฝ๐น๐ฎ๐ฐ๐ฒ.
The photos sit in a folder. The person wonders why the investment did not pay off. Usually it is not the photos. It is where they went.
Kelly had thought about this before she arrived. That preparation is rarer than it should be.
A starting point you can use today, no new shoot required:
Write down every place online where a potential client might encounter your face. Profile photo, email signature, website, proposals, event bios, Google Business, booking confirmations.
Then check each one. Is the photo consistent? Current? Does it represent the version of you doing business right now?
That audit takes 20 minutes. Most people find at least three gaps they did not know were there.
If you want images that work across all of those touchpoints, I would love to talk.