18/06/2026
๐ฃ๐ผ๐ฟ๐๐ฟ๐ฎ๐ถ๐ ๐ผ๐ฟ ๐น๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ ๐ถ๐ ๐ป๐ผ๐ ๐ฎ ๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐๐ถ๐ป๐ด ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป.
๐๐ ๐ฑ๐ฒ๐๐ฒ๐ฟ๐บ๐ถ๐ป๐ฒ๐ ๐๐ต๐ฒ๐๐ต๐ฒ๐ฟ ๐๐ต๐ฒ ๐ถ๐บ๐ฎ๐ด๐ฒ ๐ถ๐ ๐๐๐ฎ๐ฏ๐น๐ฒ ๐ผ๐ป ๐๐ต๐ฒ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐๐ผ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐ถ๐ ๐ณ๐ผ๐ฟ.
Before I pick up a camera, I build a shot list with the marketing manager. Headshots, three-quarter length, team shots, action shots, and the orientation each one needs to be in. Then we map where each image is going: LinkedIn, website, print, presentations, email headers.
A headshot composed for a LinkedIn banner will not crop correctly as an Instagram profile image. A team shot framed for a website tile will cut the wrong way on a LinkedIn post. The platform determines the composition, and that decision needs to be made before the shoot, not after.
Once the shot list is confirmed, I ask the team: are there any images you have been thinking about that we could add? Often someone has an idea they have been sitting on. That conversation happens after the priorities are locked. The list comes first. Then we go further.
For every image on your next brief, note the platform it is going to and the orientation it needs. Give that to your photographer before shoot day.