20/08/2026
Summer is still not yet over but I'm already thinking about the next meeting of Profile Studio Business Club and cannot wait to discuss this question:
ARE YOU BUILDING A PERSONAL BRAND… OR A BUSINESS?
For years, entrepreneurs have been told to build a personal brand.
Show your face. Be authentic. Post consistently. Share your story.
But as AI-generated content floods our feeds and every platform competes for our attention, many business owners are starting to ask a different question:
Can my business grow without depending on ME being online ALL the time?
If you're a solo entrepreneur or run a small business, chances are you ARE the face of your business. Your clients want to know who they're buying from. They trust people before they trust companies.
But where is the line?
How much of you does your business actually need?
Can you build trust without turning your private life into content?
And how do you create a business that people remember, not just a profile that gets noticed?
September's Business Club is an open discussion about one of the biggest shifts happening in marketing today. Together we'll explore how to move beyond the pressure of "building a personal brand" and towards building a business that is trusted, memorable and sustainable.
What We'll Discuss:
✅ Why visibility still matters but visibility ALONE is not a business strategy
✅ The journey from Visibility → Trust → Reputation → Demand → Business
✅ Why people buy from people, but when you are NOT = product
✅ The difference between being the face of your business and becoming the business itself
✅ How to build recognition without oversharing your private life
✅ What AI makes easier and what it can never replace
✅ How visual storytelling helps people remember your business long after they've forgotten another LinkedIn post
🗓 Date and Time: Sept. 10th, 6.30PM
📍 Location: Profile Studio, Frederikstraat 481, the Hague, the Netherlands
🎟 Only 8 spots available – we keep the table intentionally small to allow for real discussion, reflection, and personal feedback.
Link to get your ticket is in bio