Pictured by Alize

Pictured by Alize French portrait photographer based in Amsterdam.

I’m going to say the thing that most photographers won’t: One ‘perfect’ headshot is not a brand.It’s just a mask. 🎭I see...
17/03/2026

I’m going to say the thing that most photographers won’t: One ‘perfect’ headshot is not a brand.
It’s just a mask. 🎭

I see so many brilliant female founders hiding behind a single, stiff profile picture because they think that’s all they need to look ‘professional.’ But as a marketer-turned-photographer, I’ll tell you the truth: one photo can’t build trust. It can’t show your process, your energy, or the reason people should choose you over someone else.
Your brand is multi-dimensional. Your gallery should be, too. 🕊️🥂
I’ve spent years unmasking the stories of entrepreneurs, and I’ve realized that a high-converting gallery isn’t about being ‘photogenic.’ It’s about strategic variety. Swipe through to see my go-to shots I capture in every branding session to make sure my clients have a visual story that actually does the selling for them. 📸

We need to talk about the ‘confidence gap’ - because it’s costing female founders more than just a few likes. Did you kn...
02/03/2026

We need to talk about the ‘confidence gap’ - because it’s costing female founders more than just a few likes.

Did you know that research shows women often feel they need to be 100% ‘perfect’ before they allow themselves to be visible, while men often show up at 60%? This internalized perfectionism is why so many of us hide behind the ‘I’m not photogenic’ mask.

In a world where 70% of women feel unrepresented by the images they see in media, choosing to show up authentically isn’t just a marketing move - it’s an act of rebellion.

As a branding photographer with a Master’s in marketing, I see the cycle: we wait to lose 5kg, wait for the perfect skin day, or wait to ‘feel ready.’ But your business doesn’t need a decoration; it needs you.

Swipe through for the affirmations I want you to carry into your next shoot (and your next client meeting).
Your presence is your power. You are allowed to take up space exactly as you are today. Not the ‘filtered’ version - the real, passionate, slightly chaotic, brilliant version. 🥂

Let’s open the floor:
What is the one thing you feel like you’re ‘waiting for’ before you finally book that shoot or post that photo? Is it a number on the scale? A certain revenue goal? Or is it this search for perfection?

I’d love to hear your experience in the comments ❤️

25/02/2026

Here are the 5 biggest lessons I’ve learned while helping female founders in the Netherlands find their visual voice:

1. I’m your Artistic Director first, Photographer second.
My job isn’t just to show up and click a button. I’m here to empower you, lead the vision, help you make the right choices ( for location, outfits, props…) and make sure you feel like yourself in the process.

2. The magic is in the (intentional) prep. 📝 I’m a marketing nerd for a reason! The strategy happens long before the camera comes out. From our deep-dive questionnaire to scouting the perfect location and coordinating your outfits - this preparation is the ‘secret sauce’ that lets you show up and just... breathe.

3. The ‘in-between’ moments are the gold. ✨
You know those moments where you’re fixing your hair, laughing at a joke, or looking away for a split second? That’s where your true energy lives. My favorite shots are rarely the posed ones; they’re the ones where you’ve forgotten the camera is even there.

4. A photoshoot is just a long conversation (with a camera involved). ☕️ I am chatty and warm so my sessions are relaxed, and deeply supportive. We spend our time connecting and chatting - because when the pressure to ‘perform’ is gone, your passion finally has room to shine through. I’m not just taking photos; I’m creating a space for you to be seen.

5. The ‘I’m not photogenic’ lie. 🥺
This is the big one. Almost every woman I work with starts our call by telling me she hates being in front of the lens. It breaks my heart because usually, they’re just carrying a ‘bad’ version of themselves in their head. Part of my work is helping you unmask that fear and giving you a gallery that makes you fall in love with yourself all over again.

Ready to stop hiding and start showing up as your most authentic, strategically elevated self? Feel free to message me ❤️

5 women. 5 industries. 1 shared goal: a presence that’s strategically elevated.I don’t believe in corporate molds. As a ...
23/02/2026

5 women. 5 industries. 1 shared goal: a presence that’s strategically elevated.

I don’t believe in corporate molds. As a marketer-turned-photographer, I use every session to bridge the gap between your expertise and your visual identity.
From the first questionnaire to the final location scout, every detail is intentional so you can stop ‘performing’ and start connecting.

Slide 7 is me - the strategist and hype-woman behind the lens.
Curious to know: Which photoshoot resonates with you most? 👇

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Amsterdam

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